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Measuring the Networked Nonprofit: Using Data to Change the World

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ISBN13: 9781118137604
ISBN10: 1118137604
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Synopses & Reviews

Publisher Comments:

"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world."

—Guy Kawasaki, author, Enchantment; former chief evangelist of Apple

Measuring the Nonprofit World

"Read Measuring the Networked Nonprofit to help you figure out what kind of results you're getting, and then figure out to get even more effective."

—Craig Newmark, founder, craigslist, craigconnects.org

"Measuring the Networked Nonprofit is essential reading for any nonprofit leader trying to figure out what social media can do for her organization—and what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, and metrics, and make them accessible to techies and technophobes alike."

—Kathy Reich, Director of Organizational Effectiveness Grantmaking, The David and Lucile Packard Foundation

"This book is the cutting edge of evaluating the effectiveness of social media and goes beyond methods to show that measurement is about strategic thinking and evidence-informed action."

—Michael Quinn Patton, author, Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use

"The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!"

—Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society

"The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: 'How do we measure the effectiveness of our nonprofit's networked social media efforts?' This is a readable, practical book!"

—Howard Rheingold, author, Net Smart: How to Thrive Online

"Measuring the Networked Nonprofit is a must-read for anyone in the social good sector. The authors are both funny and talented storytellers. Stop reading this stupid blurb and go read the book."

—Shel Israel, coauthor, Naked Conversations and Forbes contributor

"In a new world of social media and big data, the authors cut through the noise to help you design and measure campaigns."

Synopsis:

The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.?

  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures

  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine

  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Synopsis:

Practical guide that will provide concrete examples of how to use data analysis and measurement to make better decisions and explain and present the data to boards and funders. It will provide hands on guidance to all non-profits, as well as advice depending on specific nonprofit goals and objectives.

About the Author

—Brian Solis, bestselling author, The End of Business as Usual and Engage!

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Table of Contents

List of Figures and Tables

Forward  (Laura Arrillaga-Andreessen)

Preface The Queen of Nonprofits Meets The Goddess of Measurement

Acknowledgments

The Authors

Part 1: Introduction of Concepts

Chapter 1: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success

Chapter 2 The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success.

Part 2: Basic Measurement Principles, How-tos and Best Practices

Chapter 3: Creating a Data-Informed Culture—How Your Organization can Embrace the Data and Use What it Can Teach You.

Chapter 4:  Measurement is Power—How to take control of your programs and progress with the art and science of measurement.

Chapter 5: Networked Nonprofits Ask and Answer: What Does Success Look Like? The value of expressing your results in terms of organizational goals.

Chapter 6: The Ladder of Engagement: How to measure Engagement and use it to improve relationships with your stakeholders.

Chapter 7: How to Turn Your Stakeholders into Fundraisers: Social Fundraising and how Measurement can make it more effective.

Chapter 8: Measurement Tools: How to choose and use the right tool for the job.

Chapter 9:  Measurement and the Aha! Moment—Using your data to tell stories, make decisions, and change the world.

Part 3: Advanced Measurement Concepts and practices for Networked nonprofits

Chapter 10: Measuring What Really Matters: The importance and measurement of relationships.

Chapter 11: Understanding, Visualizing, and Improving Networks

Chapter 12: Influence Measurement: How to determine the influence of yourself, your organization, and of Free Agents and Nonprofit Champions

Chapter 13: How To Be Naked and Measure It: Transparency is A Networked Nonprofit’s Best Friend

Chapter 14: Measuring the Impact of the Crowd

Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World          .

Appendix 1 Measuring Relationships And Relationship Research

Appendix 2:  Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits

Appendix 3  Glossary .

Appendix 4 Social Media Measurement Checklist

Appendix 5: A Checklist for Monitoring Services: Issues to consider, choices to be made & questions to be answered before you begin a measurement project.

Appendix 6: References and Resources

Endnotes

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

somsy, November 21, 2012 (view all comments by somsy)
i haven't read this yet, but wanted to let you know you messed up the author section of the listing, it says Brian Solis, it should say Beth Kanter. Brian Solis gave a blurb, above.

FYI.
Was this comment helpful? | Yes | No

Product Details

ISBN:
9781118137604
Author:
Kanter, Beth
Publisher:
Jossey-Bass
Author:
e Delahaye
Author:
Katie Delahaye Paine
Author:
Paine, Kati
Author:
Paine, K. A.
Author:
tie Delahaye
Subject:
Nonprofit Organizations & Charities
Subject:
Non-Profit Organizations / Marketing & Communications
Subject:
Nonprofits and social media metrics, measuring social media results, how to measure social media results, tools for measuring social media results, strategies for measuring social media,
Subject:
Business-Nonprofit
Copyright:
Publication Date:
20121023
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
233 x 177.5 x 17.2 mm 19.136 oz

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Related Subjects


Business » General
Business » Human Resource Management
Business » Management
Business » Nonprofit
Computers and Internet » Internet » Web » Social Networking

Measuring the Networked Nonprofit: Using Data to Change the World Used Trade Paper
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Product details 336 pages Jossey-Bass - English 9781118137604 Reviews:
"Synopsis" by , The tools nonprofits need to measure the impact of their social media

Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.?

  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures

  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine

  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

"Synopsis" by , Practical guide that will provide concrete examples of how to use data analysis and measurement to make better decisions and explain and present the data to boards and funders. It will provide hands on guidance to all non-profits, as well as advice depending on specific nonprofit goals and objectives.
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