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Measuring the Networked Nonprofit: Using Data to Change the Worldby Beth Kanter
Synopses & Reviews
"A powerful and entertaining book on how to use measurement and social media to kick butt and change the world."
—Guy Kawasaki, author, Enchantment; former chief evangelist of Apple
Measuring the Nonprofit World
"Read Measuring the Networked Nonprofit to help you figure out what kind of results you're getting, and then figure out to get even more effective."
—Craig Newmark, founder, craigslist, craigconnects.org
"Measuring the Networked Nonprofit is essential reading for any nonprofit leader trying to figure out what social media can do for her organization—and what pitfalls to avoid. Kanter and Paine demystify social media strategies, tools, and metrics, and make them accessible to techies and technophobes alike."
—Kathy Reich, Director of Organizational Effectiveness Grantmaking, The David and Lucile Packard Foundation
"This book is the cutting edge of evaluating the effectiveness of social media and goes beyond methods to show that measurement is about strategic thinking and evidence-informed action."
—Michael Quinn Patton, author, Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use
"The authors brilliantly teach nonprofit leaders how to transform their organizations by embracing measurement. The writing style is lively, which makes the book accessible, inviting to read, and fun to implement!"
—Kim Meredith, executive director, Stanford Center on Philanthropy and Civil Society
"The authors provide an invaluable guide to philanthropists and their beneficiaries and answer the question: 'How do we measure the effectiveness of our nonprofit's networked social media efforts?' This is a readable, practical book!"
—Howard Rheingold, author, Net Smart: How to Thrive Online
"Measuring the Networked Nonprofit is a must-read for anyone in the social good sector. The authors are both funny and talented storytellers. Stop reading this stupid blurb and go read the book."
—Shel Israel, coauthor, Naked Conversations and Forbes contributor
"In a new world of social media and big data, the authors cut through the noise to help you design and measure campaigns."
The tools nonprofits need to measure the impact of their social media
Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders.?
This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Practical guide that will provide concrete examples of how to use data analysis and measurement to make better decisions and explain and present the data to boards and funders. It will provide hands on guidance to all non-profits, as well as advice depending on specific nonprofit goals and objectives.
About the Author
—Brian Solis, bestselling author, The End of Business as Usual and Engage!
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.
Table of Contents
List of Figures and Tables
Forward (Laura Arrillaga-Andreessen)
Preface The Queen of Nonprofits Meets The Goddess of Measurement
Part 1: Introduction of Concepts
Chapter 1: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success
Chapter 2 The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success.
Part 2: Basic Measurement Principles, How-tos and Best Practices
Chapter 3: Creating a Data-Informed Culture—How Your Organization can Embrace the Data and Use What it Can Teach You.
Chapter 4: Measurement is Power—How to take control of your programs and progress with the art and science of measurement.
Chapter 5: Networked Nonprofits Ask and Answer: What Does Success Look Like? The value of expressing your results in terms of organizational goals.
Chapter 6: The Ladder of Engagement: How to measure Engagement and use it to improve relationships with your stakeholders.
Chapter 7: How to Turn Your Stakeholders into Fundraisers: Social Fundraising and how Measurement can make it more effective.
Chapter 8: Measurement Tools: How to choose and use the right tool for the job.
Chapter 9: Measurement and the Aha! Moment—Using your data to tell stories, make decisions, and change the world.
Part 3: Advanced Measurement Concepts and practices for Networked nonprofits
Chapter 10: Measuring What Really Matters: The importance and measurement of relationships.
Chapter 11: Understanding, Visualizing, and Improving Networks
Chapter 12: Influence Measurement: How to determine the influence of yourself, your organization, and of Free Agents and Nonprofit Champions
Chapter 13: How To Be Naked and Measure It: Transparency is A Networked Nonprofit’s Best Friend
Chapter 14: Measuring the Impact of the Crowd
Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World .
Appendix 1 Measuring Relationships And Relationship Research
Appendix 2: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits
Appendix 3 Glossary .
Appendix 4 Social Media Measurement Checklist
Appendix 5: A Checklist for Monitoring Services: Issues to consider, choices to be made & questions to be answered before you begin a measurement project.
Appendix 6: References and Resources
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