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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Cover

 

Synopses & Reviews

Publisher Comments:

Advice for entrepreneurs looking to build a business people actually want to invest in

Designed to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.

This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.

A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way.

  • Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix
  • Explains how earlier, more frequent market research can save a business time and money
  • Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text

Packed with information that can help business at all levels of development—from initial ideas to established companies looking to innovate—The Lean Entrepreneur is the field guide for creating innovative businesses.

Synopsis:

You are not a Visionary… yet.

The Lean Entrepreneur
shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development.

The Lean Entrepreneur
moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

Anyone can be visionary.  The Lean Entrepreneur shows you how to: 

  • Apply actionable tips, tricks and hacks from successful lean entrepreneurs. 
  • Leverage the Innovation Spectrum to disrupt existing markets and create new ones. 
  • Drive strategies for efficient market testing with Minimal Viable Products. 
  • Engage customers with Viability Testing and radically reduce time and budget for product development. 
  • Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. 
  • Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. 
Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

Synopsis:

The Lean Entrepreneur shows you how to become a visionary

"A sprawling overview of some of the biggest ideas in the start-up world."
—SETH GODIN, Author The Icarus Deception

"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone's favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must-read book for your startup journey."
—Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books

"If you're an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur. It will make your journey into the unknown much, much smoother."
—Julien Smith, New York Times bestselling co-author of Trust Agents

"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of: lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can't wait."
—Paul Kedrosky

"The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today's economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity."
—Scott Case, CEO, Startup America Partnership

About the Author

Brant Cooper helps organizations big and small move the needle. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Brant previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50k. Brant has worked with hundreds of entrepreneurs across the globe and is a sought after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One and Hewlett-Packard. Brant is reachable @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.Patrick Vlaskovits is an entrepreneur, mentor, and author. He has founded two startups, serves as CMO at Drumbi, and cowrote The Entrepreneur’s Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany. His writing on debunking the origin of Henry Ford’s "faster horses" has been featured in the Harvard Business Review, the Wall Street Journal blog, and The Browser. Patrick has spoken at tech conferences nationally, including SXSW Interactive (Austin, Texas), Michigan Lean Startup Conference, Lean Startup Machine San Francisco/Chicago/New York, as well as, internationally, The Turing Festival (Edinburgh, Scotland), Leancamp (multiple), and SVC2LX (Lisbon, Portugal). He tweets at @pv and blogs vlaskovits.com. Patrick enjoys advising (Drumbi, Chromatik)and mentoring and serves as a mentor for the 500 Startups and for The Lean Startup Machine.

Table of Contents

Introduction

Acknowledgements

Chapter 1: Start-Up Revolution

Big Business Turning to Government for Protection

Increased Militarism

Wealth versus Value

Which is to Say, Disruption Hurts

Black Swans, White Rats, Red Herrings

And Cue The Lean Startup

Lean Startup, Please Meet The Lean Entrepreneur

Chapter 2: Vision, Values & Culture

Vision & Values

Lean Into It: The Lean Start-Up Culture

Product Development

Marketing

Sales

Legal & Accounting

Over the Horizon: A Framework

Work To Do

Chapter 3:  All the Fish in the Sea

Know Your Audience: Why Segmentation Matters

Market Segment

Personas: Create a Fake Customer

Choosing a Market Segment

Hopefully You'll be Right. You Will be Wrong

Work To Do

Chapter 4: Wading in the Value Stream

Value Stream Discovery

Work To Do

Chapter 5: Diving in

Listen to Your Customers – or Not

Believing the Customer

Customer Interaction

Work to Do

Chapter 6: Viability Experiments

The Infamous Landing Page

The Concierge Test

Wizard of Oz Test

Crowdfunding Test

Prototyping

Work to Do

Chapter 7: Actionable Data

New Products

Online Engagement

Offline Engagement

Sharing Product

Customer Demand

Work to Do

Chapter 8: Minimum Viable Business

Minimum Viable Product

An MVP takes guts

Work To Do

Chapter 9: The Funnel

Growth

Work To Do

Chapter 10: The Final Word

Notes

About the Authors

Index

Product Details

ISBN:
9781118295342
Author:
Cooper, Brant
Publisher:
John Wiley & Sons
Author:
Ries, Eric
Author:
Vlaskovits, Patrick
Subject:
General Business & Economics
Subject:
Business & Management Special Topics
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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Subject:
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
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The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Subject:
The Lean Entrepreneur: Brant Cooper, Patrick Vlaskovits, lean entrepreneur book, lean entrepreneur, lean startup, lean startup book, Eric Ries, lean startup ideas, venture capitalist, business, more efficient R&D, Customer Development, Design Thinking, Mi
Copyright:
Publication Date:
20120911
Binding:
HARDCOVER
Language:
English
Pages:
288
Dimensions:
186.5 x 243 x 21.9 mm 23.168 oz

Related Subjects


Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Used Trade Paper
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$27.50 In Stock
Product details 288 pages John Wiley & Sons - English 9781118295342 Reviews:
"Synopsis" by , You are not a Visionary… yet.

The Lean Entrepreneur
shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development.

The Lean Entrepreneur
moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

Anyone can be visionary.  The Lean Entrepreneur shows you how to: 

  • Apply actionable tips, tricks and hacks from successful lean entrepreneurs. 
  • Leverage the Innovation Spectrum to disrupt existing markets and create new ones. 
  • Drive strategies for efficient market testing with Minimal Viable Products. 
  • Engage customers with Viability Testing and radically reduce time and budget for product development. 
  • Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. 
  • Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. 
Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

"Synopsis" by , The Lean Entrepreneur shows you how to become a visionary

"A sprawling overview of some of the biggest ideas in the start-up world."
—SETH GODIN, Author The Icarus Deception

"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone's favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must-read book for your startup journey."
—Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books

"If you're an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur. It will make your journey into the unknown much, much smoother."
—Julien Smith, New York Times bestselling co-author of Trust Agents

"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of: lean entrepreneurship—empowered individuals who bring the world kicking and screaming into the future. I can't wait."
—Paul Kedrosky

"The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today's economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity."
—Scott Case, CEO, Startup America Partnership

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