The Fictioning Horror Sale
 
 

Recently Viewed clear list


Powell's Q&A | September 3, 2014

Emily St. John Mandel: IMG Powell’s Q&A: Emily St. John Mandel



Describe your latest book. My new novel is called Station Eleven. It's about a traveling Shakespearean theatre company in a post-apocalyptic North... Continue »
  1. $17.47 Sale Hardcover add to wish list

    Station Eleven

    Emily St. John Mandel 9780385353304

spacer
Qualifying orders ship free.
$29.99
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
8 Remote Warehouse Internet- General

Search Engine Optimization for Dummies

by

Search Engine Optimization for Dummies Cover

 

Synopses & Reviews

Publisher Comments:

Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the best chance of first-page rankings and reap the rewards of a fully optimized site!

  • Rankings are money — good search rankings bring in customers and eyeballs that provide you sales and ad revenue
  • Brick by brick — build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site
  • Say it with a smile — ensure your site is search-engine friendly by following key techniques and avoiding ones that get you blacklisted
  • Make a splash — find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed
  • Traffic is good — discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks

Open the book and find:

  • Steps for setting up pages that search engines will index
  • Secrets for giving your site greater visibility in search engines
  • Ways to ensure you appear in local search results
  • Tips for selecting the right keywords in your Web pages
  • Details on building an effective linking strategy
  • How to make the most of social networking and video
  • Techniques to track how your site is doing

Learn to:

  • Develop a search strategy and use local search capabilities
  • Build sites that increase your search visibility
  • Analyze results with updated tracking tools
  • Maximize content marketing and reputation management strategies

Synopsis:

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

  • Covers search engine basics to help you get started
  • Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
  • Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
  • Explains how to use link popularity in order to boost rankings
  • Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

Synopsis:

  • Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"
  • Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.
  • New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.

About the Author

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.

Table of Contents

Introduction 1

Part I: Search Engine Basics 7

Chapter 1: Surveying the Search Engine Landscape 9

Chapter 2: Search Results, Deconstructed 23

Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover 33

Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy 49

Chapter 5: Making Your Site Useful and Visible 67

Part II: Building Search Engine–Friendly Sites 83

Chapter 6: Picking Powerful Keywords 85

Chapter 7: Creating Pages That Search Engines Love 107

Chapter 8: Avoiding Things That Search Engines Hate 135

Chapter 9: Dirty Deeds, Done Dirt Cheap 163

Chapter 10: Bulking Up Your Site — Competing with Content 179

Chapter 11: Finding Traffic Through Local-Search Marketing 203

Part III: Adding Your Site to the Indexes and Directories 227

Chapter 12: Getting Your Pages into the Search Engines 229

Chapter 13: Submitting to the Directories 243

Chapter 14: Product Search: Remember the Shopping Directories and Retailers 259

Part IV: After You’ve Submitted Your Site 283

Chapter 15: Using Link Popularity to Boost Your Position 285

Chapter 16: Finding Sites to Link to Yours 309

Chapter 17: Even More Great Places to Get Links 333

Chapter 18: Social Networking — Driven by Drivel 343

Chapter 19: Video: Putting Your Best Face Forward 353

Chapter 20: When Google Bites Back: A Guide to Catastrophe 359

Part V: The Part of Tens 377

Chapter 21: Ten Things to Know and Do When Picking an SEO Firm 379

Chapter 22: Ten-Plus Myths and Mistakes 385

Chapter 23: Ten-Plus Ways to Stay Updated 393

Chapter 24: Ten-Plus Useful Things to Know 399

Index 415

Product Details

ISBN:
9781118336854
Author:
Kent, Peter
Publisher:
For Dummies
Subject:
Internet - World Wide Web
Subject:
Internet - General
Subject:
Internet-Web Publishing
Subject:
search engine optimization
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20120626
Binding:
TRADE PAPER
Language:
English
Pages:
456
Dimensions:
236.2 x 188 x 25.4 mm 23.68 oz

Related Subjects

Children's » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Search Engines
Computers and Internet » Internet » Web Publishing
Religion » Comparative Religion » General

Search Engine Optimization for Dummies New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 456 pages For Dummies - English 9781118336854 Reviews:
"Synopsis" by , Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

  • Covers search engine basics to help you get started
  • Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
  • Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
  • Explains how to use link popularity in order to boost rankings
  • Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

"Synopsis" by ,
  • Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"
  • Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.
  • New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.