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This title in other editions

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

by

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate Cover

 

Synopses & Reviews

Publisher Comments:

Renegades Write the Rules

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But few reveal the sometimes counterintuitive rules of creating true worth that is unique to the social space—you must continually deliver value when, where, and how people want to receive it.

In Renegades Write the Rules, author, founder, and CEO of Digital Royalty Amy Jo Martin shares her indispensable insight into this value-creation potential. Having pioneered how brands can be humanized and monetized, she demonstrates how social media has changed the face of how individuals and organizations innovate. Martin not only reveals the strategies behind the social media sensation of today's top celebrities, brands, and sports icons that she helped build, she also demonstrates how anyone (or any company) can build a loyal and lucrative digital influence. They can do this, she says, by bucking previous assumptions and embracing their inner renegade, and she shows them how, step by step, with the eight essential Renegade Rules:

Rule 1: Be the Media

Rule 2: Show Some Skin

Rule 3: Unmask Your Motives

Rule 4: Get Comfortable Being Uncomfortable

Rule 5: Ask Forgiveness Rather Than Permission

Rule 6: Consensus Is the True Authority

Rule 7: There's a New ROI in Town

Rule 8: The Act of Good Can Be Scaled

In addition to the eight Renegade Rules, the book is filled with behind-the-scenes success stories from noteworthy celebrities such as Shaquille O'Neal, Dwayne "The Rock" Johnson, and Dana White, as well as iconic brands including Nike, FOX Sports, and DoubleTree by Hilton. As you will see, the people and entities in these pages have amplified their following exponentially and monetized their brands beyond what they could have accomplished with traditional marketing.

People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. With Renegades Write the Rules you will learn how to apply the basic law of social media success: Humans connect with humans, not logos.

Synopsis:

Praise for Renegades Write the Rules

"Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book you'd better be reading."

Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton

"Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jo's grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower—and provoke—a movement that can move us forward, together and as individual creative voices."

Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation

"Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martin's innovative new book serves as a valuable resource for people using social media to change the world."

Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation

"In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. She's a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry."

Dwayne "The Rock" Johnson (@TheRock), actor and entertainer

"Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how we're only limited by our imaginations when it comes to social media."

Dana White (@DanaWhite), president of UFC

Synopsis:

Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

About the Author

Amy Jo Martin is founder of the social media consultancy Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She pioneered how professional sports integrate social media and planned the first-ever professional sports Tweet Up with Shaquille O'Neal. Martin was named one of Forbes' Best-Branded Women on Twitter with nearly 1.2 million devoted followers (@AmyJoMartin). She is a regular contributor to the Harvard Business Review, and you can visit her Web site at www.amyjomartin.com.

Table of Contents

0: The Renegade Way

Rule 1: Be the Media

Rule 2: Show Some Skin

Rule 3: Unmask Your Motives

Rule 4: Get Comfortable Being Uncomfortable

Rule 5: Ask Forgiveness Rather Than Permission

Rule 6: Consensus Is the True Authority

Rule 7: There?s a New ROI in Town

Rule 8: The Act of Good Can Be Scaled

The Next Chapter

Digital Royalty Core Values

Lessons Learned

What Do You Wish You Would Have Known About Social Media That You Know Now?

Notes

Acknowledgements

The Author

Product Details

ISBN:
9781118340516
Author:
Martin, Amy Jo
Publisher:
Jossey-Bass
Subject:
Management
Subject:
Business management
Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Subject:
Business-Customer Service
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
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digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
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Subject:
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Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Subject:
digital media, how to use social media, how social media is redefining innovation, renegades, monetizing social media, process of innovation, Return on Influence (ROI), rules of social media, innovation allergies, promoting with social media, social media
Copyright:
Publication Date:
20120619
Binding:
HARDCOVER
Language:
English
Pages:
224
Dimensions:
227 x 161 x 21.6 mm 14.4 oz

Related Subjects

Arts and Entertainment » Architecture » General
Business » Customer Service
Business » General
Business » Human Resource Management
Business » Investing
Business » Management
Computers and Internet » Internet » Web » Social Networking

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate Used Hardcover
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$6.50 In Stock
Product details 224 pages Jossey-Bass - English 9781118340516 Reviews:
"Synopsis" by , Praise for Renegades Write the Rules

"Ever wonder what the early Western settlers were thinking? They were trailblazers willing to risk everything to explore the new world. Social media is the new frontier, and Amy Jo Martin is handing us the GPS needed to navigate this new order. If you are selling, marketing, or branding, Renegades Write the Rules is the book you'd better be reading."

Rob Palleschi (@RobPalleschi), global head, DoubleTree by Hilton

"Renegades Write the Rules tells the story of trailblazing, of the in-the-moment sparks that drive innovation and change. At a moment when we have so much to learn from each other, Amy Jo's grounded voice and passion for social media provide a catalyst to engage, connect, and capture our collective capacity to empower—and provoke—a movement that can move us forward, together and as individual creative voices."

Steve Nash (@SteveNash), two-time NBA MVP and president, the Steve Nash Foundation

"Social media has completely transformed the way we communicate, allowing us to reach out to people affected by cancer more effectively. Amy Jo Martin's innovative new book serves as a valuable resource for people using social media to change the world."

Doug Ulman (@LivestrongCEO), president and CEO, Lance Armstrong Foundation

"In many ways, Amy Jo Martin has changed the game of how businesses and brands approach the incredible medium that is social media. She's a masterful social media strategist and a true trailblazer, and will continue to be an innovative presence throughout the tech industry."

Dwayne "The Rock" Johnson (@TheRock), actor and entertainer

"Twitter is the greatest marketing tool in the history of the world and Renegades Write the Rules demonstrates how we're only limited by our imaginations when it comes to social media."

Dana White (@DanaWhite), president of UFC

"Synopsis" by , Learn the rules to building loyal (and lucrative) digital followings

Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.

Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

  • Reveals the winning strategies for using social media to achieve dramatic results
  • Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity
  • Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization
  • Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives

The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

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