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Google+ Marketing for Dummies (For Dummies)

by

Google+ Marketing for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

Learn how to increase brand awareness and reach customers through all Google properties!

Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!

  • Meet Google+ — see what it offers marketers and test-drive its tools
  • Jump in — set up your profile, learn Google+ etiquette, and find people to circle
  • Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
  • Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
  • Add ads — create effective Google social ads that engage visitors and drive traffic to your page
  • It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
  • Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
  • The app side — evaluate whether your brand would benefit from a custom Google+ app

Open the book and find:

  • What your profile should (and shouldn't) include
  • Innovative ways to use Hangouts
  • Secrets of building relationships
  • How Google+ works with your existing social media strategy
  • Suggestions for a strong Google+ ad campaign
  • Ways to maximize the +1 button
  • Tips on growing your audience
  • Good Google+ business practices

Learn to:

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationships with Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+

Synopsis:

Organize customers, craft targeted messages, or host Hangouts with Google?s social network

Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.

  • Explains how to sign up for your account and set up your brand profile
  • Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Helps you discover content and the value of the +1 button
  • Shows you how to be mindful of SEO, so that your Google+ brand page can be found
  • Addresses using Google+ to launch a product or promote an event

Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

Synopsis:

Google+ Marketing For Dummies will give marketers an overview of everything they need to know about features and tools available through Google+, and then will help them create their marketing strategy with specific techniques for promoting events, launching products, and providing customer service. The book will cover how to:
  • Sign up for your account and set up your brand profile
  • Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Discover content and the value of the +1 button
  • Be mindful of SEO so that your Google+ brand page can be found
  • Use Google+ to launch a product or promote an event

About the Author

Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.

Table of Contents

Introduction  1

Part I: Seeing How Google+ Benefits Marketers  7

Chapter 1: A Marketer’s Overview 9

Chapter 2: Getting Started with Google+ 25

Chapter 3: Discovering the “Plus” in Google+ 47

Chapter 4: Embracing the “Google” in Google+ 67

Part II: Fishing Where the Fish Are  83

Chapter 5: Outlining Your Strategy and Your Audience 85

Chapter 6: Building Your Google+ Page Presence and Profile 103

Chapter 7: Building a Search Strategy 125

Chapter 8: Focusing on Real People and Relationships 145

Chapter 9: Utilizing Hangouts to Share Your Brand 157

Part III: Going from Fisher to Fish-Farmer  181

Chapter 10: Advertising with Social Ads 183

Chapter 11: Building Relationships Through Google CRM 199

Chapter 12: Building Website Authority 219

Part IV: Taking Google+ Further  239

Chapter 13: Measuring Google+ Activity 241

Chapter 14: Building Apps on Google+ 257

Part V: The Part of Tens  269

Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271

Chapter 16: Ten Good Google+ Business Practices281

Chapter 17: Ten Rules for Small-Business Success with Google+ 293

Index  303

Product Details

ISBN:
9781118381403
Author:
Stay, Jesse
Publisher:
For Dummies
Subject:
Strategic Marketing
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
Business - General
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
google+ for dummies, dummies book on google+, google+, what is google+, how to use google+, learn google+, get started with google+, beginner guide to google+, guide to google+, features of google+, using google+ on the desktop, using google+ on mobile de
Subject:
google+ for dummies, dummies book on google+, google+, what is google+, how to use google+, learn google+, get started with google+, beginner guide to google+, guide to google+, features of google+, using google+ on the desktop, using google+ on mobile de
Subject:
google+ for dummies, dummies book on google+, google+, what is google+, how to use google+, learn google+, get started with google+, beginner guide to google+, guide to google+, features of google+, using google+ on the desktop, using google+ on mobile de
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20120904
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
236.2 x 188 x 19.099 mm 17.44 oz

Related Subjects

Business » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking

Google+ Marketing for Dummies (For Dummies) New Trade Paper
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$24.99 In Stock
Product details 336 pages For Dummies - English 9781118381403 Reviews:
"Synopsis" by , Organize customers, craft targeted messages, or host Hangouts with Google?s social network

Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.

  • Explains how to sign up for your account and set up your brand profile
  • Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Helps you discover content and the value of the +1 button
  • Shows you how to be mindful of SEO, so that your Google+ brand page can be found
  • Addresses using Google+ to launch a product or promote an event

Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

"Synopsis" by , Google+ Marketing For Dummies will give marketers an overview of everything they need to know about features and tools available through Google+, and then will help them create their marketing strategy with specific techniques for promoting events, launching products, and providing customer service. The book will cover how to:
  • Sign up for your account and set up your brand profile
  • Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Discover content and the value of the +1 button
  • Be mindful of SEO so that your Google+ brand page can be found
  • Use Google+ to launch a product or promote an event
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