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Social Media Engagement for Dummies

by

Social Media Engagement for Dummies Cover

 

Synopses & Reviews

Publisher Comments:

Learn to:
  • Connect with prospects and turn them into customers
  • Build trust and credibility
  • Use social networks to engage your customers
  • Involve customers through video, blogs, and e-mail

Connect with your customers, captivate them, provide value, and watch your business grow

Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers.

  • What it is — understand what goes into social media engagement and measure its value
  • It's all about trust — build trust by listening to your community and providing clear messages, prompt responses, and authentic interactions
  • Let's talk — learn effective ways to join or start conversations in social media and how to encourage participation
  • Nuts and bolts — establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activity
  • Branch out — explore ways to communicate on Pinterest™, LinkedIn®, Google+™, and location-based services
  • Look and listen — use audio and video creatively to help build a community
  • Get noticed — create a useful e-newsletter and add apps or widgets to your Facebook page and website

Open the book and find:

  • Incentives for people to share your message
  • What numbers to measure
  • Advice on managing time for social media
  • Why being present is so vital
  • Tips for handling complaints
  • Ways to keep your marketing message consistent
  • Help with maximizing Pinterest and Google+
  • Ten common mistakes to avoid

Synopsis:

Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

  • Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
  • Shows you how to spark actions, reactions, or interactions--and make things happen
  • Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
  • Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

About the Author

Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.

Table of Contents

Introduction  1

Part I: The Basics of Social Media Engagement  7

Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9

Chapter 2: Assessing the Impact of Social Media Engagement 25

Chapter 3: Discovering Social Media Engagement Tools 43

Part II: Exploring the Elements of Social Media Engagement  65

Chapter 4: Building Trust and Credibility 67

Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85

Chapter 6: Creating Connections 105

Chapter 7: Driving Interaction 121

Part III: Examining the Basic Engagement Tools  137

Chapter 8: E-mail, Forums, Blogs, and Websites 139

Chapter 9: Facebook 157

Chapter 10: Twitter 183

Part IV: Engaging Through Additional Social Channels  209

Chapter 11: Pinterest 211

Chapter 12: LinkedIn 241

Chapter 13: Google+ 263

Chapter 14: Location-Based Services 281

Part V: Leveraging Audio and Video for Engagement 301

Chapter 15: Audio and Videocasting 303

Chapter 16: YouTube 317

Part VI: The Part of Tens  335

Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337

Chapter 18: Ten Businesses That Excel at Social Media Engagement 343

Index  353

Product Details

ISBN:
9781118530191
Author:
Sherman, Aliza
Publisher:
For Dummies
Author:
Smith, Danielle
Author:
Elliott Smith, Danielle
Author:
Danielle Elliott Smith
Subject:
Marketing - General
Subject:
Strategic Marketing
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book on social media engagement, guide to social media engagement, social media books, social media guides, social media marketing books, engaging social customers, social media engagement for dummies, engaging your customers through social media, social
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20130617
Binding:
TRADE PAPER
Language:
English
Pages:
384
Dimensions:
233.7 x 188 x 20.6 mm 17.6 oz

Related Subjects

» Business » Marketing
» Computers and Internet » Computers Reference » General
» Computers and Internet » Internet » Marketing

Social Media Engagement for Dummies New Trade Paper
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$24.99 In Stock
Product details 384 pages For Dummies - English 9781118530191 Reviews:
"Synopsis" by , Put "engage" front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.

  • Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
  • Shows you how to spark actions, reactions, or interactions--and make things happen
  • Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
  • Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

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