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Other titles in the Visual Blueprint series:

Visual Blueprint #63: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

by

Visual Blueprint #63: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing Cover

 

Synopses & Reviews

Publisher Comments:

To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or “paid search” is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so.  For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more.

Synopsis:

  • Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques
  • See how to generate keywords that work, create effective pages, and produce meaningful content
  • Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

  • Researching and choosing keywords
  • Optimizing meta description tags
  • Using proper keyword density in content
  • Setting up blogs and communities
  • Installing Google Analytics tracking code
  • Generating leads with Facebook ads
  • Creating pay-per-click campaigns
  • Optimizing landing pages
  • Getting your site listed on Local.com
  • Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike." — William Sears, Senior Manager, Search Marketing, Disney Interactive

  • High-resolution screen shots demonstrate each task
  • Succinct explanations walk you through step by step
  • Two-page lessons break big topics into bite-sized modules
  • "Apply It" and "Extra" sidebars highlight useful tips

Synopsis:

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

Table of Contents

An Introduction to Search-Engine Optimization xviii

Chapter 1 Getting Started with Search-Engine Optimization

Chapter 2 Keyword Generation

Chapter 3 Creating Pages

Chapter 4 Basic Website Structure

Chapter 5 Advanced Website Structuring

Chapter 6 Creating Content

Chapter 7 Creating Communities

Chapter 8 Building Links

Chapter 9 Using Google Analytics

Chapter 10 Social Media Optimization

Chapter 11 Creating Pay-per-Click Campaigns

Chapter 12 Optimizing PPC Campaigns through Quality Score Optimization

Chapter 13 Optimizing for Other Search Engines

Chapter 14 Optimizing for Local Search

Chapter 15 Installing SEO Tools and Plug-ins

Index 294

Product Details

ISBN:
9781118551745
Author:
Jones, Kristopher B
Publisher:
Visual
Author:
Jones, Kristopher B.
Subject:
Internet - General
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Copyright:
Series:
Visual Blueprint
Series Volume:
59
Publication Date:
20130430
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
236.2 x 188 x 16.8 mm 19.84 oz

Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing

Visual Blueprint #63: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing New Trade Paper
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$34.99 In Stock
Product details 336 pages Visual - English 9781118551745 Reviews:
"Synopsis" by ,
  • Discover why Internet Marketing Ninjas CEO Jim Boykin recommends these techniques
  • See how to generate keywords that work, create effective pages, and produce meaningful content
  • Learn visually how to employ forums, links, and social media in your SEO efforts

Search Engine Optimization, 3rd Edition

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key SEO techniques, including:

  • Researching and choosing keywords
  • Optimizing meta description tags
  • Using proper keyword density in content
  • Setting up blogs and communities
  • Installing Google Analytics tracking code
  • Generating leads with Facebook ads
  • Creating pay-per-click campaigns
  • Optimizing landing pages
  • Getting your site listed on Local.com
  • Installing SEO plugins

"Kris Jones knows SEO like the back of his hand, and it shows. This book should be a constant companion for novices and experts alike." — William Sears, Senior Manager, Search Marketing, Disney Interactive

  • High-resolution screen shots demonstrate each task
  • Succinct explanations walk you through step by step
  • Two-page lessons break big topics into bite-sized modules
  • "Apply It" and "Extra" sidebars highlight useful tips

"Synopsis" by , Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

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