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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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The Predictioneer's Game: Using the Logic of Brazen Self-Interest to See and Shape the Future

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The Predictioneer's Game: Using the Logic of Brazen Self-Interest to See and Shape the Future Cover

 

Synopses & Reviews

Publisher Comments:

Bruce Bueno de Mesquita is a master of game theory, which is a fancy label for a simple idea: People compete, and they always do what they think is in their own best interest. Bueno de Mesquita uses game theory and its insights into human behavior to predict and even engineer political, financial, and personal events. His forecasts, which have been employed by everyone from the CIA to major business firms, have an amazing 90 percent accuracy rate, and in this dazzling and revelatory book he shares his startling methods and lets you play along in a range of high-stakes negotiations and conflicts.

Revealing the origins of game theory and the advances made by John Nash, the Nobel Prize—winning scientist perhaps best known from A Beautiful Mind, Bueno de Mesquita details the controversial and cold-eyed system of calculation that he has since created, one that allows individuals to think strategically about what their opponents want, how much they want it, and how they might react to every move. From there, Bueno de Mesquita games such events as the North Korean disarmament talks and the Middle East peace process and recalls, among other cases, how he correctly predicted which corporate clients of the Arthur Andersen accounting firm were most likely engaged in fraudulent activity (hint: one of them started with an E). And looking as ever to the future, Bueno de Mesquita also demonstrates how game theory can provide successful strategies to combat both global warming (instead of relying on empty regulations, make nations compete in technology) and terror (figure out exactly how much U.S. aid will make Pakistan fight the Taliban).

But as Bueno de Mesquita shows, game theory isnt just for saving the world. It can help you in your own life, whether you want to succeed in a lawsuit (lawyers argue too much the merits of the case and question too little the motives of their opponents), elect the CEO of your company (change the system of voting on your board to be more advantageous to your candidate), or even buy a car (start by knowing exactly what you want, call every dealer in a fifty-mile radius, and negotiate only over the phone).

Savvy, provocative, and shockingly effective, The Predictioneers Game will change how you understand the world and manage your future. Lifes a game, and how you play is whether you win or lose.

About the Author

Bruce Bueno de Mesquita is the Julius Silver Professor of Politics at New York University and a senior fellow at the Hoover Institution at Stanford University. A specialist in policy forecasting, political economy, and international security policy, he received his doctorate in political science from the University of Michigan. Bueno de Mesquita is the author of fifteen books and more than one hundred articles as well as numerous pieces in major newspapers and magazines. He has appeared on all the major networks as well as television broadcasts in Brazil, China, Korea, the Netherlands, and elsewhere. His previous book, The Strategy of Campaigning, was co-authored with Kiron Skinner, Serhiy Kudelia, and Condoleeza Rice. He lives in San Francisco and New York City.

Product Details

ISBN:
9781400067879
Subtitle:
Using the Logic of Brazen Self-Interest to See and Shape the Future
Author:
Bueno De Mesquita, B
Author:
Mesquita, Bruce Bueno de
Author:
Bueno De Mesquita, Bruce
Publisher:
Random House
Subject:
History & Theory - General
Subject:
Economic man.
Subject:
Self-interest
Subject:
Future Studies
Subject:
Game Theory
Subject:
History & Theory
Copyright:
Publication Date:
20090929
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
CHARTS THROUGHOUT
Pages:
272
Dimensions:
9.48x6.40x1.05 in. 1.12 lbs.

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Related Subjects

History and Social Science » Politics » General
History and Social Science » Sociology » Future Studies

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