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The Power of Habit: Why We Do What We Do in Life and Business

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The Power of Habit: Why We Do What We Do in Life and Business Cover

ISBN13: 9781400069286
ISBN10: 1400069289
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern — and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees — how they approach worker safety — and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Review:

"Entertaining, an enjoyable book...a serious look at the science of habit formation and change." New York Times Book Review

Review:

"Duhigg brings a heaping, much-needed dose of social science and psychology to the subject, explaining the promise and perils of habits via an entertaining ride that touches on everything from marketing to management studies to the civil-rights movement...a fascinating read." Newsweek Daily Beast

Review:

"A fascinating exploration of our pathologically habitual society — we smoke, we incessantly check our BlackBerrys, we chronically choose bad partners, we always (or never) make our beds. Duhigg digs into why we are this way, and how we can change, both as individuals and institutionally." The Daily

Review:

"Charles Duhigg’s thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful." Jim Collins, #1 bestselling author of Good to Great and Built to Last

Review:

"The Power of Habit is not a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on ‘keystone habits’ alone would justify the book." David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity

Review:

"Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way." Daniel H. Pink, author of #1 New York Times bestselling Drive and A Whole New Mind

Review:

"William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book." Jonah Lehrer, bestselling author of Proust Was a Neuroscientist and How We Decide

About the Author

Charles Duhigg is an investigative reporter for the New York Times. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to This American Life, NPR, PBS NewsHour, and Frontline. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two kids.

What Our Readers Are Saying

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Average customer rating based on 10 comments:

librariphile, August 2, 2014 (view all comments by librariphile)
I somehow missed the hype about this book when it came out, but recently fell in love. Read this book, figure out your keystone habits, and live a happier life! Or just be blown away by all the case studies and look at day-to-day things in a different way. A win either way.
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njcur, January 16, 2013 (view all comments by njcur)
This is a really fantastic book! Wonderful storytelling to make it a page turner. Great scholarship to make it really fascinating. And terrific guidance to help you break those bad habits and create good ones. What more can you ask? I couldn't put it down. I find myself sharing bits of it with all my friends and family. If you are trying to lose weight, give up drink, or exercise more this is the book to help you build habits that will make it happen.
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(1 of 1 readers found this comment helpful)
Dorene, January 2, 2013 (view all comments by Dorene)
An interesting and fun to read look at how we form habits and how we can change them. The author is an investigative reporter and he brings his analytical reporter's eye to the patterns that people, organizations and societies pursue without conscious intent.
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(1 of 1 readers found this comment helpful)
View all 10 comments

Product Details

ISBN:
9781400069286
Subtitle:
Why We Do What We Do in Life and Business
Author:
Duhigg, Charles
Publisher:
Random House
Subject:
Psychology
Subject:
Sociology - General
Subject:
Organizational Behavior
Subject:
Psychology : General
Subject:
Self-Help : General
Subject:
Applied Psychology
Copyright:
Edition Description:
B-Hardcover
Publication Date:
20120228
Binding:
Hardback
Grade Level:
from 12
Language:
English
Pages:
400
Dimensions:
9.5 x 6.4 x 1.2 in 1.5 lb
Age Level:
from 18

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The Power of Habit: Why We Do What We Do in Life and Business Used Hardcover
0 stars - 0 reviews
$9.95 In Stock
Product details 400 pages Random House - English 9781400069286 Reviews:
"Review" by , "Entertaining, an enjoyable book...a serious look at the science of habit formation and change."
"Review" by , "Duhigg brings a heaping, much-needed dose of social science and psychology to the subject, explaining the promise and perils of habits via an entertaining ride that touches on everything from marketing to management studies to the civil-rights movement...a fascinating read."
"Review" by , "A fascinating exploration of our pathologically habitual society — we smoke, we incessantly check our BlackBerrys, we chronically choose bad partners, we always (or never) make our beds. Duhigg digs into why we are this way, and how we can change, both as individuals and institutionally."
"Review" by , "Charles Duhigg’s thesis is powerful in its elegant simplicity: confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into productive patterns. His core insight is sharp, provocative, and useful."
"Review" by , "The Power of Habit is not a magic pill but a thoroughly intriguing exploration of how habits function. Charles Duhigg expertly weaves fascinating new research and rich case studies into an intelligent model that is understandable, useful in a wide variety of contexts, and a flat-out great read. His chapter on ‘keystone habits’ alone would justify the book."
"Review" by , "Charles Duhigg masterfully combines cutting-edge research and captivating stories to reveal how habits shape our lives and how we can shape our habits. Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way."
"Review" by , "William James once observed that ninety-nine percent of human activity is done out of mere habit. In this fascinating book, Charles Duhigg reveals why James was right, documenting the myriad ways in which our habits shape our lives. Do you want to know why Febreze became a bestselling product? Or how Tony Dungy gets the most out of his football players? Or how the science of habits can be used to improve willpower? Read this book."
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