Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    On the Table | November 9, 2014

    Tracey T.: IMG New Cookbooks for October and November: Potluck Time!



    October/November is a favorite time in our offices. These are the months when scads of cookbooks are released, a deluge of cookbooks, a tornado of... Continue »

    spacer
Qualifying orders ship free.
$30.95
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Intercultural Communications- General

More copies of this ISBN

Words That Work: It's Not What You Say, It's What People Hear

by

Words That Work: It's Not What You Say, It's What People Hear Cover

ISBN13: 9781401302597
ISBN10: 1401302599
Condition:
All Product Details

 

Synopses & Reviews

Publisher Comments:

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country.

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Review:

"After repeating his mantra — 'it's not what you say, it's what people hear' — so often in this book, you'd think that Republican pollster Luntz would have taken his own advice to heart. Yet in spite of an opening anecdote that superficially attempts a balanced tone, the book as a whole truly reads more like a manual for right-wing positioning. Even in the sections where he is less partisan, Luntz's advice is not particularly insightful. For instance, his first chapter, on 'Ten Rules of Effective Language,' starts by instructing readers to use small words and short sentences in their communications. The least effective section in the book is the chapter on 'Personal Language for Personal Scenarios,' where Luntz advocates manipulative strategies for getting out of traffic tickets, boarding airplanes at the last minute and apologizing to one's wife with the 'miracle elixir' of flowers. The most readable and redeeming feature is the two case studies, where Luntz demonstrates his skill as a communicator by identifying real-world communications successes and failures. Unfortunately, by the time nonpartisan readers reach these chapters, they will have already lost patience." Publishers Weekly (Copyright Reed Business Information, Inc.)

Review:

"If you can't afford to hire Frank Luntz, you have to read Words that Work." Steve Wynn

Review:

"Frank Luntz understands the power of words to move public opinion and communicate big ideas." Senator John Kerry

Synopsis:

An essential guidebook for honing business communication skills...

Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.

About the Author

Dr. Frank Luntz is one of the most respected communication professionals in America. With his firm, Luntz Maslansky Strategic Research, he has conducted more than 1,500 surveys and focus groups for corporate, public affairs, and political clients in twenty countries. Luntz lives in McLean, Virginia.

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 2 comments:

Karen McKim, February 2, 2014 (view all comments by Karen McKim)
Amen to SBConnor's comment: Luntz is a consummate wordsmith--approaching genius--and he doesn't seem to hold back from sharing his insights in this book. But there's no denying that the book is a trip into a placidly amoral Orwellian world. That's not hyperbole: Luntz doesn't get past the second of page of the introduction before he is expliciting recommending "1984" as an example of what he is going to teach the reader to do. When asked about his admiration for Orwell's vision in a radio interview, Luntz didn't deny it but doubled down, praising Orwellian language as clear and effective. Luntz apparently does not even understand what others find so disturbing about Orwell's vision, or he'd be more coy about his admiration.

I highly recommend this book--no responsible citizen in today's world of political spin should be unaware of how language can be used to manipulate more than inform. As you read it, also watch for evidence of Luntz's fascinatingly ethics-free world view. That's a phenomenon we'd all do well to understand.
Was this comment helpful? | Yes | No
SBConners, July 12, 2007 (view all comments by SBConners)
This book is on my "to read" list because of Luntz's appearance in the PBS Frontline episode called "The Persuaders." This program presented modern marketing's role in persuading consumers to buy. Luntz was featured on the segment on political marketing. While I admire his sensitivity to the nuances of language (why I had my marketing students watch the segment), it was striking how amoral Luntz seemed to be. On the Republican Party campaign to eliminate the estate tax, his change in the marketing campaign to re-position it as an "death tax" was brilliant -- but his inability to address whether the Republican Party's and corporations' re-positioning strategies merely dis-inform voters and ill-serve the nation was striking. It just doesn't seem to enter his mind that he might just have a higher duty than to profit himself and the narrow interests of his employers. Perhaps someday he will suffer pangs of conscience -- but I doubt it.
Was this comment helpful? | Yes | No
(4 of 8 readers found this comment helpful)
View all 2 comments

Product Details

ISBN:
9781401302597
Author:
Luntz, Frank
Publisher:
Hyperion Books
Author:
Booher, Dianna
Author:
Luntz, Frank I.
Author:
I
Author:
Ganser, L. J.
Subject:
Communication
Subject:
English language
Subject:
Rhetoric
Subject:
Semantics
Subject:
Popular Culture
Subject:
Business Communication
Subject:
Skills
Subject:
Popular culture -- United States.
Subject:
Communication in politics
Subject:
Communication Studies
Subject:
Intercultural Communications-General
Edition Description:
Trade paper
Publication Date:
20070131
Binding:
HARDCOVER
Grade Level:
from 12
Language:
English
Pages:
176
Dimensions:
7.5 x 5.5 in 1 lb
Age Level:
from 18

Other books you might like

  1. What a Party!: My Life Among... Used Hardcover $4.95
  2. Talking Right: How Conservatives... Used Trade Paper $9.95
  3. Liberal Fascism: The Secret History... Used Hardcover $9.95
  4. Power, Faith, and Fantasy: America...
    Used Hardcover $4.95
  5. Kinship with All Life: Simple,...
    Used Trade Paper $6.95
  6. The Cricket Winter New Hardcover $14.50

Related Subjects

Business » Communication
Business » Meetings and Public Speaking
Health and Self-Help » Self-Help » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Linguistics » General
Reference » Rhetoric

Words That Work: It's Not What You Say, It's What People Hear New Hardcover
0 stars - 0 reviews
$30.95 In Stock
Product details 176 pages Hyperion Books - English 9781401302597 Reviews:
"Publishers Weekly Review" by , "After repeating his mantra — 'it's not what you say, it's what people hear' — so often in this book, you'd think that Republican pollster Luntz would have taken his own advice to heart. Yet in spite of an opening anecdote that superficially attempts a balanced tone, the book as a whole truly reads more like a manual for right-wing positioning. Even in the sections where he is less partisan, Luntz's advice is not particularly insightful. For instance, his first chapter, on 'Ten Rules of Effective Language,' starts by instructing readers to use small words and short sentences in their communications. The least effective section in the book is the chapter on 'Personal Language for Personal Scenarios,' where Luntz advocates manipulative strategies for getting out of traffic tickets, boarding airplanes at the last minute and apologizing to one's wife with the 'miracle elixir' of flowers. The most readable and redeeming feature is the two case studies, where Luntz demonstrates his skill as a communicator by identifying real-world communications successes and failures. Unfortunately, by the time nonpartisan readers reach these chapters, they will have already lost patience." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Review" by , "If you can't afford to hire Frank Luntz, you have to read Words that Work."
"Review" by , "Frank Luntz understands the power of words to move public opinion and communicate big ideas."
"Synopsis" by ,
An essential guidebook for honing business communication skills...

Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.