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Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read with CDROM (Every Nonprofit's Guide to Publishing: Creating Newsletters,)

by Cheryl Woodard

Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read with CDROM (Every Nonprofit's Guide to Publishing: Creating Newsletters,) Cover

Synopses & Reviews

Book News Annotation:

Woodard and Hwang provide tips for those in nonprofit associations for creating newsletters, magazines, and websites. They discuss every step of the process, from story ideas to editorial procedures, and how to modify publishing industry practices to suit their needs. Their advice is based on studying print and online publications of large and small nonprofits and their own experiences in publishing. Tips relate to creating mission statements, budgeting documents, the production process, software and internet services for websites, rules and policies for raising money, hiring staff, content and design, distribution, advertising, and feedback. The CD-ROM contains forms, checklists, templates, worksheets, and spreadsheets. Woodard is a publishing business consultant and the co-founder of PC Magazine, PC World, and MacWorld. Hwang, an investigative reporter, works as the editor for the magazine of a nonprofit association. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

How nonprofits can stir people into action with their websites, newsletters and magazinesdespite politics, budget constraints, inexperience, and uncertainty.

Synopsis:

Everything you need to raise awareness, membership and money Nonprofits have certain advantages — passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals, you need to communicate your mission effectively. You can do it — let Every Nonprofit's Guide to Publishing show you how Practical and hands on, this book shows you how to overcome inexperience and budget constraints — and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to design and print engaging magazines or newsletters, create an appealing website, locate the best freelancers and vendors, develop successful ad sales and fundraising strategies, meet IRS and postal requirements for nonprofits and use time-tested publishing ideas and resources. The book includes practical suggestions from veteran insiders, whose experiences range from tiny nonprofit startups to large, established organizations. The CD-ROM provides essential forms, checklists, schedules, worksheets, spreadsheets and more.

Product Details

ISBN:
9781413306583
Subtitle:
Creating Newsletters, Magazines & Websites People Will Read [With CDROM]
Author:
Woodard, Cheryl
Author:
Hwang, Lucia
Publisher:
NOLO
Subject:
Publishing
Subject:
Nonprofit Organizations & Charities
Subject:
Nonprofit organizations
Subject:
Public Relations
Subject:
Social marketing
Subject:
Internet publishing
Copyright:
Series:
Every Nonprofit's Guide to Publishing: Creating Newsletters,
Publication Date:
June 2007
Binding:
Paperback
Language:
English
Pages:
440
Dimensions:
8.94x7.12x.98 in. 1.62 lbs.

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