The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

Contents

Introduction: The Question

1. Inside the Box: John's Story

2. The Search for How the World Works

3. The Law of Attraction

4. The Universe Inside Your Brain

5. How to Change Your Mind

6. Your Dream Business

7. The Neural Reconditioning Process™

8. Neural Reconditioning FAQs

9. The Important Things: Murray's Story

10. Vision, Focus, Action

11. Your Ideal Customer

12. Innovating Your Business

13. Finding Your Business's DNA

14. Reaching Your Ideal Customer

15. Big Thinking

Conclusion: The Path

Acknowledgments

Appendix 1 Customer Survey Forms

Appendix 2 The Five Major Industries: Common Hot Buttons

Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics

Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies

Resources