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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

by

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Cover

 

Synopses & Reviews

Publisher Comments:

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail — what retailers are doing right and what they're doing wrong — and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world — almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide — it offers advice on how to keep your changing customers and entice new and eager ones.

Synopsis:

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

About the Author

A leading expert and pioneer on consumer behavior, Paco Underhill is the founder and CEO of Envirosell, Inc., a global research and consulting firm. His clients include Saks Fifth Avenue, Gap, Hallmark, the U.S. Postal Service, Wal-Mart, and Starbucks. Underhill has been profiled on 20/20 and 48 Hours, featured in The New Yorker, Fortune, and Fast Company, and is a regular contributor to NPR and many publications, including The Wall Street Journal and The New York Times. His previous book, Why We Buy, was an international bestseller and has been translated into eighteen foreign languages. Underhill is based in New York but spends a third of the year on the road.

Table of Contents

CONTENTS

I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

1. A Science Is Born

2. What Retailers Don't Know

II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING

8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING

12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index

Product Details

ISBN:
9781416595243
Author:
Underhill, Paco
Publisher:
Simon & Schuster
Subject:
Marketing - General
Subject:
Consumer behavior
Subject:
Marketing - Research
Subject:
Consumer Behavior - General
Subject:
Anthropology - Cultural
Subject:
Shopping
Subject:
Business;Marketing
Subject:
Retail, e-commerce, eCommerce, shopping, buying, consumer behavior, Internet shopping, Amazon, iTunes, Apple, Overstock, Zappos, Buyology, Call of the Mall, Predictably Irrational
Copyright:
Edition Description:
Trade Paperback
Publication Date:
20081231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
320
Dimensions:
8.44 x 5.5 in 9.765 oz
Age Level:
The Beloved Classic on the Science of Shopping Red

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Sale Trade Paper
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Product details 320 pages Simon & Schuster - English 9781416595243 Reviews:
"Synopsis" by , Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
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