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1 Burnside Business- Strategy

Open Business Models: How to Thrive in the New Innovation Landscape

by

Open Business Models: How to Thrive in the New Innovation Landscape Cover

 

Synopses & Reviews

Publisher Comments:

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations.

In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your companys current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter and Gamble, IBM, and Air Products.

In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.

This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.

Book News Annotation:

First described by the author in a 2003 book of the same name, "Open Innovation" is a business paradigm in which firms import external ideas for use in their own businesses and also allow their un- utilized ideas to be used by others. In this text, Chesbrough provides a diagnostic instrument for assessing a company's current business model and suggests ways of overcoming barriers to creating a more open model. Particular attention is paid to issues relating to the management and protection of intellectual property. Chesbrough is Executive Director of the Center for Open Innovation at the U. of California at Berkeley.
Annotation 2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

First described by the author in a 2003 book of the same name, "Open Innovation" is a business paradigm in which firms import external ideas for use in their own businesses and also allow their un- utilized ideas to be used by others. In this text, Chesbrough provides a diagnostic instrument for assessing a company's current business model and suggests ways of overcoming barriers to creating a more open model. Particular attention is paid to issues relating to the management and protection of intellectual property. Chesbrough is Executive Director of the Center for Open Innovation at the U. of California at Berkeley. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Subtitled, "How To Thrive In The New Innovation Landscape".

Product Details

ISBN:
9781422104279
Author:
Chesbrough, Henry
Publisher:
Harvard Business School Press
Manufactured:
Harvard Business School Press
Subject:
Management
Subject:
Technological innovations
Subject:
Structural Adjustment
Subject:
Management - General
Subject:
Technological innovations -- Management.
Subject:
Research, Industrial -- Management.
Subject:
Systems & Planning
Subject:
Business management
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20061231
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
9.6 x 6.5 in 19.6 oz

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Related Subjects

Business » Business Plans
Business » Human Resource Management
Business » Management
Business » Strategy
Reference » Science Reference » Technology

Open Business Models: How to Thrive in the New Innovation Landscape Used Hardcover
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Product details 272 pages Harvard Business School Press - English 9781422104279 Reviews:
"Synopsis" by , Subtitled, "How To Thrive In The New Innovation Landscape".
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