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Groundswell: Winning in a World Transformed by Social Technologies

by

Groundswell: Winning in a World Transformed by Social Technologies Cover

 

Synopses & Reviews

Book News Annotation:

Li and Bernoff (Forrester Research) have teamed to provide new marketing methods and strategies for businesses that may be affected by customer feedback through blogs, social networking and even Wikipedia. Using 25 case studies from around the world, the authors offer tips on how to take advantage of web activity to generate revenue, save money and enhance customer service. Insights from companies such as Proctor & Gamble, Dell and Best Buy are examined, with marketing professionals describing the benefits of embracing the "groundswell" approach as opposed to fearing negative feedback from customers. Written for marketing and management professionals, this book also discusses the advantages of involving employees at every level to reinforce a company image. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Product Details

ISBN:
9781422125007
Subtitle:
Winning in a World Transformed by Social Technologies
Author:
Li, Charlene
Author:
Bernoff, Josh
Publisher:
Harvard Business Review Press
Subject:
General
Subject:
Business Life - General
Subject:
Information society
Subject:
Economic aspects
Subject:
Information society -- Economic aspects.
Subject:
Online social networks - Economic aspects
Subject:
Business Writing
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20080325
Binding:
Hardback
Language:
English
Illustrations:
Y
Pages:
286
Dimensions:
9.6 x 6.6 in 22.6 oz

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Related Subjects

Business » General
Business » Management
Business » Writing
Business » eCommerce
Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing
Fiction and Poetry » Literature » A to Z
Metaphysics » General

Groundswell: Winning in a World Transformed by Social Technologies Used Hardcover
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Product details 286 pages Harvard Business School Press - English 9781422125007 Reviews:
"Synopsis" by , Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
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