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Guests | February 8, 2012

Nathan Englander: IMG Big Think

0 comments By Nathan Englander

Tonight is the first event for the new book, and I've spent most of the afternoon at home with curlers in my hair and cucumber circles on the eyes... Continue »
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    What We Talk About When We Talk about Anne Frank: Stories

    Nathan Englander 9780307958709
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The Design of Business: Why Design Thinking Is the Next Competitive Advantage

by Roger L Martin

The Design of Business: Why Design Thinking Is the Next Competitive Advantage Cover

 

Synopses & Reviews

Book News Annotation:

Successful businesses have to balance the seemingly conflicting demands of constant innovation with efficient operation. Martin contends that these two conditions need not be in conflict and, in fact, should be a part of a continuum of innovation, development, and delivery he calls Design Thinking. Business problems, he contends, are merely mysteries that need solving. The process for doing so, resulting in new company development and replicable procedures are outlined in detail. It is an easy text to read, yet full of interesting ideas. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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Product Details

ISBN:
9781422177808
Author:
Martin, Roger L
Publisher:
Harvard Business School Press
Author:
Martin, Roger L.
Subject:
General
Subject:
Management
Subject:
Creative ability in business
Subject:
Structural Adjustment
Subject:
General Business & Economics
Subject:
BUSINESS STRATEGY
Copyright:
2009
Edition Description:
Trade Cloth
Publication Date:
20091031
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
8.25 x 5.5 in 11.4 oz
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The Design of Business: Why Design Thinking Is the Next Competitive Advantage New Hardcover
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Product details 208 pages Harvard Business School Press - English 9781422177808 Reviews:
"Synopsis" by , Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
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