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Above the Fold: Understanding the Principles of Successful Web Site Design

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Synopses & Reviews

Publisher Comments:

This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.

Above the Fold is divided into three sections: Design & Typography, Planning & Usability, and Business Value. Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.

Topics covered in Above the Fold include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis

Product Details

ISBN:
9781440308420
Author:
Miller, Brian
Publisher:
How Books
Author:
Miller, Brian G. (Brian Glen)
Author:
Miller, Brian Donald
Subject:
Web sites -- Design.
Subject:
Web site development
Subject:
Interactive multimedia
Subject:
Motivational & Inspirational
Subject:
Internet - General
Publication Date:
20110331
Binding:
TRADE PAPER
Language:
English
Pages:
272

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Related Subjects

Computers and Internet » Computers Reference » Documentation and Technical Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design

Above the Fold: Understanding the Principles of Successful Web Site Design New Hardcover
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Product details 272 pages How Books. - English 9781440308420 Reviews:
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