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Synopses & Reviews
The first edition of The Twitter Book, published in 2009, has been popular with reviewers and readers alike for demystifying Twitter with honest, straightforward explanations, advice on effective third-party tools and loads of useful examples. In the two and a half years since that publication, Twitter has grown substantially and changed quite a bit. Now, in the second edition of the book, co-authors Tim OReilly and Sarah Milstein guide you through important new features like: Twitter lists, the subtleties of the retweet button, local trends, location-aware tweets, and advertising on Twitter.
They also keep you up to speed with changes—not only in refreshed functions like Twitter search and account profiles, but also in evolving community use and jargon, covering the latest standards in retweets, hashtags, and other user conventions. And, of course, they include the latest third-party tools that make Twitter a rich resource for businesses, nonprofits, researchers, and more.
With fully updated examples, The Twitter Book, Second Edition is an indispensable reference that will make your use of Twitter more interesting and profitable than youd imagined.
Twitter is not just for talking about your breakfast anymore. Its become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, youll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.
Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.
Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
About the Author
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. O'Reilly Media also hosts conferences on technology topics including the O'Reilly Open Source Convention. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.
Sarah Milstein is UBM TechWeb's GM & Co-chair for Web 2.0 Expo, an influential, semi-annual conference on the profitable intersection of entrepreneurship and technology. Previously, she was on the senior editorial staff at O'Reilly Media. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business. Bonus fact: she was the 21st user of Twitter.
Table of Contents
; Praise for the first edition from Amazon reviewers (we don't know these folks!); About the Authors; Tim O'Reilly (@timoreilly); Sarah Milstein (@SarahM); #TwitterBook; The hashtag for this book is #TwitterBook; Introduction; What is Twitter?; What's Twitter good for?; Chapter 1: Get Started; 1.1 Sign up; 1.2 Understand what "following" means; 1.3 Don't follow people yet; 1.4 Quickly create a compelling profile; 1.5 Find the people you know on Twitter; 1.6 Get suggestions for cool people to follow; 1.7 Tweet from the road; 1.8 Test-drive the 140-character limit; 1.9 Trim messages that are too long; 1.10 The secret to linking in Twitter; 1.11 Figure out how many people to follow; 1.12 Join a conversation: the hashtag (#) demystified; 1.13 Key Twitter jargon: tweet; 1.14 Key Twitter jargon: @messages; 1.15 Key Twitter jargon: retweet; 1.16 Key Twitter jargon: DM; 1.17 Key Twitter jargon: trending topics; 1.18 Key Twitter jargon: tweetup; 1.19 Twitter jargon: Fail Whale; 1.20 Try it for three weeks or your money back--guaranteed!; 1.21 Get help from Twitter; Chapter 2: Listen In; 2.1 Use Twitter search; 2.2 Take advantage of advanced search; 2.3 Four important things to search for; 2.4 Save searches; 2.5 Track search with email alerts; 2.6 Hunt down--and back up--older tweets; 2.7 Search the nooks, crannies and archives of your account; 2.8 Stay on top of several searches at once, including live-event coverage; 2.9 Track tweeted links to your website; 2.10 Dig deeper on trending topics; 2.11 Find out what people are reading; 2.12 Bookmark links for later reading and draw attention to tweets now; 2.13 Use a life-changing third-party program; 2.14 Life-changing program #1: Seesmic; 2.15 Life-changing program #2: TweetDeck; 2.16 Use a great mobile client; 2.17 Follow smart people you don't know; 2.18 Figure out who's influential on Twitter; 2.19 Keep track of friends and family; Chapter 3: Hold Great Conversations; 3.1 Get great followers; 3.2 Reply to your @messages; 3.3 Retweet clearly and classily: Part 1--the overview; 3.4 Retweet clearly and classily: Part 2--retweets vs. quoted tweets; 3.5 Retweet clearly and classily: Part 3--use the Retweet button; 3.6 Retweet clearly and classily: Part 4--quote a tweet; 3.7 What to retweet; 3.8 Troubleshoot your retweets; 3.9 Ask questions; 3.10 Answer questions; 3.11 Send smart @replies; 3.12 Get attention gracefully; 3.13 Tweet often...but not too often; 3.14 Three cool hashtag tricks; 3.15 Know your followers; 3.16 Unfollow graciously; 3.17 Don't auto-DM (for crying out loud); 3.18 Don't spam anyone; 3.19 Don't let third-party apps spam (or tweet) on your behalf; 3.20 Fight spam; 3.21 Recover fast if your account is compromised; Chapter 4: Share Information and Ideas; 4.1 Be interesting to other people; 4.2 Make sure your messages get seen; 4.3 Link to interesting stuff around the web; 4.4 Link appealingly to your blog or site; 4.5 Use the hub-and-spoke model to your advantage; 4.6 Link to a tweet; 4.7 Post pictures; 4.8 Live-tweet an event; 4.9 Provide customer feedback--griping and glowing; 4.10 Overhear things; 4.11 Publish on Twitter; 4.12 Participate in fundraising campaigns; 4.13 Make smart suggestions on FollowFriday; 4.14 Mark tweets as favorites to draw attention to them; 4.15 Post on the right days and at the right times; 4.16 Repost important tweets; Chapter 5: Reveal Yourself; 5.1 Post personal updates; 5.2 Go beyond "What's happening?"; 5.3 Use the right icon; 5.4 Fill out your full bio (it takes two seconds); 5.5 Spiff up your background; 5.6 Cross-post to Facebook, LinkedIn, and more; 5.7 Divulge your location; 5.8 Post your Twitter handle widely; Chapter 6: Twitter for Business: Special Considerations and Ideas; 6.1 Listen first; 6.2 Have clear goals; 6.3 Integrate with your other channels; 6.4 Start slow, then build; 6.5 Figure out who does the tweeting; 6.6 Reveal the person behind the curtain; 6.7 Manage multiple staffers on one account; 6.8 Coordinate multiple accounts; 6.9 Be conversational; 6.10 Retweet your customers; 6.11 Offer solid customer support; 6.12 Post mostly NOT about your company; 6.13 Link creatively to your own sites; 6.14 Make money with Twitter; 6.15 Advertise on Twitter...maybe; 6.16 Report problems...and resolutions; 6.17 Post personal updates; 6.18 Use Bit.ly to track click-throughs and create custom short domains and URLs; 6.19 Engage journalists and PR people; 6.20 Follow everyone who follows you (almost); 6.21 Four services for measuring Twitter; 6.22 Three bonus tools for business accounts; Continuing the conversation--and taking a break from it;
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