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Thinking with Data: How to Turn Information Into Insightsby Max Shron
Synopses & Reviews
Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills.
Thinking with Data helps you learn techniques for turning data into knowledge you can use. Youll learn a framework for defining your project, including the data you want to collect, and how you intend to approach, organize, and analyze the results. Youll also learn patterns of reasoning that will help you unveil the real problem that needs to be solved.
Understanding how to turn numbers into usable insights is a significant challenge for those who work with data on a daily basis. Thinking with Data provides a concise framework and key insights to help data people uncover the real problem to be solved as well as how to approach, organize, and analyze potential results.
Author Max Shron draws from rhetoric studies, design thinking, and his data strategy consultancy experience to help you understand how focusing on the why will help you create usable insights from your company's data jumble.
About the Author
Max Shron runs a small data strategy consultancy in New York, working with many organizations to help them get the most out of their data. His analyses of transit, public health, and housing markets has been featured in The New York Times, Chicago Tribune, Huffington Post, WNYC, and more. Prior to becoming a data strategy consultant, he was the data scientist for OkCupid.
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