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Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
Synopses & Reviews
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.
Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.
"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."
Book News Annotation:
Intended for application designers, marketers, and product managers, this volume on interface design explores the ways in which gaming concepts can be applied to all manner of computer, mobile, and web applications, increasing interest and drawing new customers and users. Beginning with an overview of game fundamentals, the work discusses topics such as player motivation and game mechanics, and design for engagement. Additional chapters explore case studies in gamification and two tutorials in coding game mechanics. Chapters include numerous color screenshots and sidebars and access to additional online materials is provided. Zichermann and Cunningham are gamification advocates. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs.
With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.
About the Author
Gabe Zichermann is an author, public speaker, serial entrepreneur, and the foremost expert on the subject of gamification. His book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. Zichermann is also the author of the Gamification Blog at http://gamification.co and chair of the Gamification Summit and Workshops.
Christopher Cunningham is a software architect and developer who helped found ChroniQL, an early gamification solution; beamME, a mobile social application; and TrekMail, a breakthrough mobile email/text application. Christopher has deep expertise with agile development processes and distributed team management.
Table of Contents
Preface; Acknowledgments; Introduction; Gamification; Engagement; Loyalty; What Gamification Isn't; Chapter 1: Foundations; 1.1 The Fun Quotient; 1.2 The Evolution of Loyalty; 1.3 Status at the Wheel; 1.4 The House Always Wins; Chapter 2: Player Motivation; 2.1 Powerful Human Motivators; 2.2 Why People Play; 2.3 Player Types; 2.4 Social Games; 2.5 Intrinsic versus Extrinsic Motivation; 2.6 Progression to Mastery; 2.7 Motivational Moment: Be the Sherpa; Chapter 3: Game Mechanics: Designing for Engagement (Part I); 3.1 MDA Framework; 3.2 Game Mechanics; 3.3 Points; 3.4 Levels; 3.5 Leaderboards; Chapter 4: Game Mechanics: Designing for Engagement (Part II); 4.1 Badges; 4.2 Onboarding; 4.3 Challenges and Quests; 4.4 Social Engagement Loops; 4.5 Customization; 4.6 Gaming the System; 4.7 Agile and Gamification Design; 4.8 Empty Bar Problem: Foursquare; 4.9 Dashboards; Chapter 5: Game Mechanics and Dynamics in Greater Depth; 5.1 Feedback and Reinforcement; 5.2 Game Mechanics in Depth; 5.3 Putting It Together; Chapter 6: Gamification Case Studies; 6.1 Nike Plus: Making Fitness Fun; 6.2 Gamify Questions--or Answers; 6.3 Health Month; 6.4 Conclusion; Chapter 7: Tutorial: Coding Basic Game Mechanics; 7.1 Planning a Gamification Makeover; 7.2 A System for Tracking Scores and Levels; 7.3 Badges; 7.4 Displaying Player Scores and Levels on the Site; 7.5 The Trophy Case; 7.6 Summary; Chapter 8: Tutorial: Using an Instant Gamification Platform; 8.1 Game On; 8.2 Critical Elements of an Online Rewards Experience; 8.3 Planning a Rewards Project; 8.4 Developing a Rewards Program; 8.5 Analytics; 8.6 The Game's Just Beginning; Colophon;
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