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This title in other editions

Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients

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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Cover

 

Synopses & Reviews

Publisher Comments:

Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth. Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease. Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."

About the Author

Ray Moynihan is one of the world's leading health writers. His work has appeared in the Sydney Morning Herald, The Age, the Australian Financial Review, the British Medical Journal, Lancet and New England Journal of Medicine. Alan Cassels is a Canadian researcher and writer who works on drug policy issues.

Product Details

ISBN:
9781560258568
Author:
Moynihan, Ray
Publisher:
Nation Books
Author:
Cassels, Alan
Subject:
Health Care Delivery
Subject:
Advertising & Promotion
Subject:
Pharmacology
Subject:
Industries - Manufacturing Industries
Subject:
Drugs
Subject:
Public Health
Subject:
Pharmaceutical industry
Subject:
Drugs -- Marketing.
Subject:
Business - General
Copyright:
Edition Description:
Trade Paper
Publication Date:
20060631
Binding:
TRADE PAPER
Language:
English
Pages:
272
Dimensions:
8.25 x 5.5 in 8.5 oz

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Related Subjects

Business » Advertising
Business » General
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Natural Medicine
Health and Self-Help » Health and Medicine » Pharmacology
Health and Self-Help » Health and Medicine » Politics of Health Care

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