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This title in other editions

The Sponsored Life: Ads, TV, and American Culture (Culture & the Moving Image)

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The Sponsored Life: Ads, TV, and American Culture (Culture & the Moving Image) Cover

 

Synopses & Reviews

Publisher Comments:

How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires.

Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."

About the Author

Leslie Savan is the advertising columnist for The Village Voice and was twice a finalist for the Pulitzer Prize in criticism.

Product Details

ISBN:
9781566392457
Author:
Savan, Leslie
Publisher:
Temple University Press
Location:
Philadelphia :
Subject:
General
Subject:
Sociology - General
Subject:
Advertising & Promotion
Subject:
Performing arts
Subject:
Television broadcasting
Subject:
Television advertising
Subject:
Television broadcasting -- Social aspects -- United States.
Subject:
Television advertising -- Social aspects -- United States.
Subject:
Television broadcasting -- Social aspects.
Subject:
Television advertising -- Social aspects.
Subject:
Business-Advertising
Edition Description:
Trade Paper
Series:
Culture And The Moving Image
Series Volume:
no. A-669
Publication Date:
19941131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
354
Dimensions:
8.96x6.03x.94 in. 1.10 lbs.

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Related Subjects

Arts and Entertainment » Film and Television » General
Arts and Entertainment » Film and Television » Media Studies
Business » Advertising
Business » General
History and Social Science » American Studies » Popular Culture
History and Social Science » Politics » United States » Politics
History and Social Science » Sociology » General

The Sponsored Life: Ads, TV, and American Culture (Culture & the Moving Image) New Trade Paper
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