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Zero: Hans Schleger--A Life in Design

Zero: Hans Schleger--A Life in Design Cover

 

Synopses & Reviews

Synopsis:

A pivotal figure in modern graphic design.

Synopsis:

Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924, Schleger was one of a handful of European emigre artists and designers who brought modernism to American advertising. After a brief return to Berlin, he emigrated to England in the wake of Hitler's rise to power. His work, first for the War Office and then in advertising, demonstrates his skill at combining photography, line, and type in humorous, sometimes surreal, and always ingenious ways. With a foreword by legendary designer Paul Rand, Zero is the first comprehensive survey of Hans Schleger's work and includes drawing, painting, and photography, as well as the graphic design work for which he is best known: posters, symbols, advertising and corporate design, and packaging. Zero is itself essential reading for any designer.

Product Details

ISBN:
9781568982731
Subtitle:
Hans Schleger--A Life in Design
Introduction:
MacCarthy, Fiona
Foreword:
Rand, Paul
Author:
Schleger, Pat
Foreword:
Rand, Paul
Author:
MacCarthy, Fiona
Publisher:
Princeton Architectural Press
Location:
New York, NY
Subject:
Artists, Architects, Photographers
Subject:
History
Subject:
Germany
Subject:
Graphic Arts
Subject:
Commercial art
Edition Number:
1st ed.
Series Volume:
no. WQ-95-74.
Publication Date:
April 2001
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
272
Dimensions:
10.07x8.66x1.27 in. 2.94 lbs.

Related Subjects

Arts and Entertainment » Art » Graphic Designers

Zero: Hans Schleger--A Life in Design
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Product details 272 pages Princeton Architectural Press - English 9781568982731 Reviews:
"Synopsis" by , A pivotal figure in modern graphic design.
"Synopsis" by , Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924, Schleger was one of a handful of European emigre artists and designers who brought modernism to American advertising. After a brief return to Berlin, he emigrated to England in the wake of Hitler's rise to power. His work, first for the War Office and then in advertising, demonstrates his skill at combining photography, line, and type in humorous, sometimes surreal, and always ingenious ways. With a foreword by legendary designer Paul Rand, Zero is the first comprehensive survey of Hans Schleger's work and includes drawing, painting, and photography, as well as the graphic design work for which he is best known: posters, symbols, advertising and corporate design, and packaging. Zero is itself essential reading for any designer.
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