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Hong Kong Apothecary: A Visual History of Chinese Medicine Packagingby Simon Go
With the art of medicine in China changing with advancements of modern technology, many of these traditional medicaments are long gone. Marketing & packaging these ointments and tinctures, from dog bites to kidney stones are now beautifully covered in Simon Go's collection. Printed on matte paper similar to the packaging of the medicines themselves, this book is intricately designed.
Synopses & Reviews
Hong Kong Apothecary transports us to the exotic world of Eastern medicine, a world of oils, powders, pills, and cures for every known ailment from impotency to opium addiction. As peculiar as "pink pills for pale people" are the packages containing these medicaments. Author Simon Go has combed manufacturers, shops, and home medicine cabinets for years collecting the most compelling examples. The result is a visual cabinet of curiosities, a graphical pharmacopoeia. Divided by type--such as ointments, herbal teas, infused oils--Hong Kong Apothecary presents the fascinating graphics and tantalizing descriptions of hundreds of medicines and gives us an insight into Chinese culture afforded only by examining the artifacts and customs of everyday life. Many of these medicines are no longer produced, making Hong Kong Apothecary a memoir of a quickly disappearing culture. This lavishly illustrated book is of interest as much for designers seeking inspiration in the unknown vernacular of commercial graphics as for anyone interested in Eastern medicine.
Book News Annotation:
Hong Kong photojournalist Go traces Chinese medicine packaging through changes in concepts and values, in the technologies of packaging and printing, and in internal and external influences. The text and illustrations are nicely balanced so that neither dominates. There is no index or bibliography. The 2001 Chinese original was published in Hong Kong. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
Hong Kong photojournalist Go traces Chinese medicine packaging through changes in concepts and values, in the technologies of packaging and printing, and in internal and external influences. The text and illustrations are nicely balanced so that neither dominates. There is no index or bibliography.
About the Author
Simon Go is a photojournalist whose work has been shown in Hong Kong, Paris, and the United States. He lives in Hong Kong.
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