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1 Beaverton Art- Graphic Design

Tell My Why: The First 24 Months of a New York Design Company

by

Tell My Why: The First 24 Months of a New York Design Company Cover

 

Synopses & Reviews

Publisher Comments:

Why would two talented and employable young graphic designers start up their own practice without any clients, in the midst of a recession, and in a city brimming with world-renowned designers? Karlssonwilker inc.'s tellmewhy is the improbable story of such a venture — or act of bravura or insanity — on the part of Hjalti Karlsson and Jan Wilker, and offers a telling, humorous, and always human insight into the workings of a young startup design studio, showcasing every single project they did in their first two years.

A book as iconoclastic as their designs, tellmewhy features fresh stories of karlssonwilker's ordinary office live and its less-than-romantic tales about rooftop parties, battles with immigration, language obstacles, missed meetings, and money problems. Despite these stories — and because of others — karlssonwilker has produced an impressive body of work in two short years. Tellmewhy shows the happy endings, including signage for a Philadelphia restaurant, logo designs for a New York fashion house, and CD packaging for both independent and major music labels. And it presents the few unrealized designs, like an ad campaign for a TV network. All share the designers' creative and humorous take on design.

Karlssonwilker intersperses these examples with its singular illustrated diagrams, faux flow charts linking the partners' biographies, work, social lives, and whatever comes to their unique minds.

Tellmewhy offers both inspiration and caution for designers everywhere. A foreword by former employer Stefan Sagmeister recalls karlssonwilker's start in his design office.

Synopsis:

This book calls itself an anti-monograph. It tells the unromantic tale of two unestablished guys trying to build a design business and how they muddle through, while creating exceptional work in the process.

Product Details

ISBN:
9781568984162
Subtitle:
The First 24 Months of a New York Design Company
With:
Karlsson, Hjalti
With:
Karlsson, Hjalti
Author:
Karlsson, Hjalti
Author:
Princeton Arch
Author:
Jacobson, Clare
Author:
Princeton Architectural Press
With:
Wilker, Jan
Publisher:
Princeton Architectural Press
Location:
New York
Subject:
History
Subject:
Graphic Arts
Subject:
Commercial art
Subject:
Commercial - Illustration
Subject:
Graphic Arts - General
Subject:
Karlssonwilker Inc
Subject:
Karlsson, Hjalti
Copyright:
Edition Number:
1st ed.
Series Volume:
v. 13.
Publication Date:
20030901
Binding:
Hardback
Grade Level:
from 8 up to 17
Language:
English
Illustrations:
Yes
Pages:
240
Dimensions:
875x675
Age Level:
from 13 up to 99

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Related Subjects

» Arts and Entertainment » Art » Graphic Design
» Arts and Entertainment » Art » Graphic Designers

Tell My Why: The First 24 Months of a New York Design Company Used Flexible
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Product details 240 pages Princeton Architectural Press - English 9781568984162 Reviews:
"Synopsis" by , This book calls itself an anti-monograph. It tells the unromantic tale of two unestablished guys trying to build a design business and how they muddle through, while creating exceptional work in the process.
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