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More copies of this ISBN:Other titles in the Design Briefs series:Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs)by Ellen Lupton
Synopses & ReviewsPublisher Comments:The organization of letters on a blank sheet — or screen — is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
"Thinking with Type" is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid). Book News Annotation:Lupton (graphic design, Maryland Institute College of Art, Baltimore;
Cooper-Hewitt, National Design Museum in New York) offers practical
information about type within a context of design history and theory
in a text that reflects the diversity of typographic life, past and
present. Through three sections on letter, text, and grid, the volume
begins with an exploration of the basic letter forms, and builds to
the organization of words into coherent bodies and flexible systems.
Each section opens with a narrative essay about the cultural and
theoretical issues of typographic design across a range of media,
followed by example pages demonstrating how and why typography is
structured as it is. Illustrated with b&w and color diagrams and
photographs. No subject index.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:The organization of letters on a blank sheet — or screen — is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwi What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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