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Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs)by Ellen Lupton
Out of Print
Synopses & Reviews
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
Book News Annotation:
Lupton (graphic design, Maryland Institute College of Art, Baltimore; Cooper-Hewitt, National Design Museum in New York) offers practical information about type within a context of design history and theory in a text that reflects the diversity of typographic life, past and present. Through three sections on letter, text, and grid, the volume begins with an exploration of the basic letter forms, and builds to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues of typographic design across a range of media, followed by example pages demonstrating how and why typography is structured as it is. Illustrated with b&w and color diagrams and photographs. No subject index.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
The organization of letters on a blank sheet — or screen — is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwi
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
About the Author
Ellen Lupton is one of America's preeminent design educators. Her books include Skin, Inside Design Now, and Mixing Messages, among others. She is currently director of the design program at Maryland Institute of Art and Design.
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