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The Handy Book of Artistic Printing: A Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinkles,

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The Handy Book of Artistic Printing: A Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinkles, Cover

 

Synopses & Reviews

Publisher Comments:

During the late nineteenth century, letterpress printers, engravers, and lithographers boldly challenged the rational sobriety of traditional design by introducing intricate borders, corner embellishments, quirky typefaces, and exotic imagery. The style was known as "artistic" and was quickly taken up by letterpress printers as the design idiom ofchoice for advertisements, packaging, and all of the other ephemera occasioned by the rapid expansion of America's economy. For a while, this commercial style represented the best in popular taste.

But just as quickly as this exuberant style was embraced, it fell abruptly out of favor. By century's end, the ornate bits of artistic printing were tossed into the gutter, and the style itself relegated to the dustbin of history. The rise and fall of this highly embellished idiom, which culminated in its denouncement as aesthetically and morallysuspect"a freak of fancy"are traced in this, the first comprehensive study devoted to the history of American artistic printing. Authors Douglas Clouse and Angela Voulangas explore the style's origins in the British Aesthetic Movement and analyze its distinctive features: idiosyncratic color harmonies, eclectic choice of type andornament, compartmentalized compositional strategies. They also present a landmark portfolio of letterpress printing samples, drawn from some of the most important public and private print archives. More than 150 examples of period ephemera, printers' own tour de force promotional pieces, and specimens of type and ornament are reproduced, many for the very first time since their initial circulation more than a century ago.

The Handy Book of Artistic Printing celebrates a previously berated and today largely forgotten episode of design historyone of increasing interest in light of the recent embrace of ornament by some leading contemporary designers. This book will be of value to graphic designers, but also to fine artists, visual merchandisers, and collectors of ephemera everywhere.

Book News Annotation:

Clouse and Voulangas must have had a great deal of fun compiling this collection of examples of nineteenth century artistic printing. Their informative text displays the same sense of whimsy as the designs. This imaginative form of printing combined innovative typefaces with artistic embellishments. The many full-page, full-color examples are beautifully rendered and accompanied by descriptions of the printer or the company for which they were made along with explanations of the techniques used. Influenced by the Arts and Crafts movement Artistic Printing was ironically, aided by innovations in printing technology. The form also has the distinction of being practical, rather than simple decorative, art. Printers, calligraphers, computer font designers and lovers of art in everyday life will relish this book. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781568987057
Subtitle:
A Collection of Letterpress Examples with Specimens of Type, Orna ment, Corner Fills, Borders, Twisters, Wrinklers, and Other Freaks of Fancy
Author:
Clouse, Doug
Author:
Voulangas, Angela
Author:
Clouse, Douglas
Publisher:
Princeton Architectural Press
Subject:
History
Subject:
United states
Subject:
Technical & Manufacturing Industries & Trades
Subject:
Graphic Arts - General
Subject:
Design, Drafting, Drawing & Presentation
Subject:
Letterpress printing - United States -
Subject:
Graphic design (Typography) -- United States.
Subject:
History : General
Subject:
History & Criticism *
Subject:
Techniques - Printmaking
Subject:
Type and type-founding -- United States.
Subject:
Art-History and Criticism
Copyright:
Publication Date:
20090520
Binding:
Paperback
Grade Level:
from 13 up to 17
Language:
English
Illustrations:
Y
Pages:
232
Dimensions:
10 x 8 x 0.75 in 1.67 lb
Age Level:
from 18 up to 99

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Related Subjects

Arts and Entertainment » Architecture » Architects
Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » History and Criticism
Arts and Entertainment » Art » Print Making » General
Arts and Entertainment » Art » Print Making » Techniques
Arts and Entertainment » Art » Print Making » Technology
Arts and Entertainment » Art » Typography
Reference » Science Reference » Technology

The Handy Book of Artistic Printing: A Collection of Letterpress Examples with Specimens of Type, Ornament, Corner Fills, Borders, Twisters, Wrinkles, New Trade Paper
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Product details 232 pages Princeton Architectural Press - English 9781568987057 Reviews:
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