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Q&A | May 1, 2012

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Describe your new book: This book is the story of my life — the ups, the downs, and the music. If someone were to write your biography, what... Continue »
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    My Cross to Bear

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Coercion: Why We Listen to What "They" Say

by Douglas Rushkoff

Coercion: Why We Listen to What "They" Say Cover

ISBN13: 9781573228299
ISBN10: 157322829x
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Noted media pundit Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of why we buy what we buy, and helps us recognize when we're being treated like consumers instead of human beings.

Synopsis:

Why do we always listen to what "they" say? A noted media pundit gives a devastating critique of the influences behind the culture of rampant consumerism, showing how the media attempts to interfere with rational decision-making. "An essential book for anyone interested in the power of media and the mechanics of deception".
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About the Author

Douglas Ruskoff's previous books--including Cyberia and Media Virus--have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.

Douglas Rushkoff is currently featured on ZDTV's "Big Thinkers" series. Check out the site at www.zdtv.com/bigthinkers.

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Table of Contents

Introduction: They Say

Chapter One: Hand-to-Hand

Chapter Two: Atmospherics

Chapter Three: Spectacle

Chapter Four: Public Relations

Chapter Five: Advertising

Chapter Six: Pyramids

Chapter Seven: Virtual Marketing

Postscript: Buyer's Remorse

Bibliography

Notes

Index

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What Our Readers Are Saying

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Average customer rating based on 1 comment:
sean.scott, February 10, 2007 (view all comments by sean.scott)
This is the most enjoyable and frightening book I've read about various forms of thought control in everyday life. Rushkoff explores and compares phenomena like cults, MLM schemes like Amway, neuro-linguistic programming, shopping mall design, and used car salesman training — which features a script almost identical to the one in a CIA interrogation manual obtained through the freedom of information act. I recommend this book to everyone, as it treats things that we all face, but I think it's an essential read for anyone interested in cults and mind control.
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Product Details

ISBN:
9781573228299
Author:
Rushkoff, Douglas
Publisher:
Riverhead Books
Location:
New York
Subject:
General
Subject:
Mass media
Subject:
Persuasion (psychology)
Subject:
Social Psychology
Subject:
Sociology - Social Theory
Subject:
Popular Culture
Subject:
Persuasion.
Subject:
Popular Culture - General
Subject:
General Social Science
Subject:
Sociology - General
Copyright:
1999
Edition Description:
Mass Market
Series Volume:
106-820
Publication Date:
20001031
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
304
Dimensions:
8 x 5.3 x 0.77 in 0.58 lb
Age Level:
from 18
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Related Subjects

Health and Self-Help » Psychology » General
History and Social Science » Sociology » General

Coercion: Why We Listen to What "They" Say Used Trade Paper
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Product details 304 pages Riverhead Books - English 9781573228299 Reviews:
"Synopsis" by , Why do we always listen to what "they" say? A noted media pundit gives a devastating critique of the influences behind the culture of rampant consumerism, showing how the media attempts to interfere with rational decision-making. "An essential book for anyone interested in the power of media and the mechanics of deception".
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