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$7.95
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Full Frontal PR: Building Buzz about Your Business, Your Product, or Youby Richard Laermer
Synopses & ReviewsPublisher Comments:On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention. Book News Annotation:Citing the success of the movie The Blair Witch Project as an example
of how a firm doesn't necessarily need a big public relations budget
to develop "buzz" about a project, Laermer, CEO of RLM Public
Relations, offers advice on public relations and how to integrate it
with marketing campaigns. The majority of the material concentrates
on the business's relationship with the press, with discussion of
fashioning a news "hook," providing news "content," and dealing with
Internet news. This is a paperbound reprint of a 2003 book.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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