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Original Essays | July 22, 2014

Nick Harkaway: IMG The Florist-Assassins



The three men lit up in my mind's eye, with footnotes. They were converging on me — and on the object I was carrying — in a way that had... Continue »
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1 Hawthorne Business- Marketing

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)

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Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Cover

 

Synopses & Reviews

Publisher Comments:

Many business leaders view marketing as the crass, ugly side of business. This new book proves that “marketing” isn’t a dirty word — it’s the key to advancing both business ideals and the bottom line. Written by two down-to-earth, experienced entrepreneurs, Marketing That Matters is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. This compact volume provides overworked entrepreneurs, who want to match their mission with their values but who lack the time or training to develop a strategy, with the steps needed to incorporate effective marketing into their business plan. Full of inspiring stories from successful companies, Marketing That Matters offers ten key principles that help guide any business, including goal setting, communication basics, and the importance of establishing an emotional connection. Throughout, the focus remains on combining value with values.

Synopsis:

Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

Product Details

ISBN:
9781576753835
Author:
Chip Conley and Eric Friedenwald-Fishman
Publisher:
Berrett-Koehler Publishers
Author:
Friedenwald-Fishman, Eric
Author:
Conley, Chip
Author:
Friedenwald-Fishman, Eric
Subject:
Small Business
Subject:
Marketing - General
Subject:
Social responsibility of business
Subject:
Social marketing
Subject:
Small Business - General
Subject:
Business;Marketing
Copyright:
Series:
Social Venture Network
Publication Date:
20061031
Binding:
TRADE PAPER
Language:
English
Pages:
180
Dimensions:
8.54x5.54x.57 in. .59 lbs.

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Related Subjects

Business » Marketing
Business » Small Businesses » General

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Used Trade Paper
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Product details 180 pages Berrett-Koehler Publishers - English 9781576753835 Reviews:
"Synopsis" by , Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.

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