The Right-Brain Business Plan: A Creative, Visual Map for Success

Lee, a coach and workshop facilitator, empowers readers to create a viable, visual business plan, relying on the imagination and intuition of the artistic, visionary side of the brain. The approach will be especially useful to artists, designers, healers, therapists, body work practitioners, and other creative entrepreneurs. Illustrated color worksheets and step-by-step instructions guide readers through steps for clarifying business values and goals, understanding the competition, identifying customers, and making plans for funding, marketing, and networking. The book's glossary defines traditional left-brain business terms and gives them new right-brain names used in the book; for example, the financial plan is a moola map, and the mission statement is a passion and purpose proclamation. The book's reader-friendly color layout includes color photos and illustrations, exercises and action steps, reflection prompts, and examples of visual plans from 22 right-brained entrepreneurs. Print and nonprint resources are listed, along with websites for entrepreneurs profiled. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like fitting a square peg into a round hole. Jennifer Lee, Artizen Coaching founder, knows what its like to make the entrepreneurial leap and how to do it successfully. The key is showing “square pegs” how to use rather than stifle the imagination and intuition that makes them creative in the first place. Lees illustrated, colorful worksheets and steps are playful yet practical, enabling readers to get down to the essential business of defining their vision, funding, marketing, networking, and strategic planning. Both budding and seasoned business owners will benefit from Lees wonderfully original approach.