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Interviews | June 19, 2009

Dave: IMG Jim Lynch Makes Landscape Art... Out of Text

3 comments By Dave

jimlynchIf Carl Hiaasen set one of his novels on a residential stretch of boundary line between British Columbia and Washington, or if Richard Russo's characters had relatives in the Pacific Northwest, the result might be something like Jim Lynch's Border Songs. Continue »
  1. $18.16 Sale Hardcover add to wish list

    Border Songs

    Jim Lynch
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More copies of this ISBN:

How Brands Become Icons: The Principles of Cultural Branding

by Douglas B Holt

How Brands Become Icons: The Principles of Cultural Branding Cover

ISBN13: 9781578517749
ISBN10: 1578517745
Condition: Standard
Dustjacket: Standard
All Product Details

Only 1 left in stock at $20.00!

Synopses & Reviews

Book News Annotation:

Based on an extensive examination of the historical records of legendary iconic brands, Holt (marketing, Oxford University) demonstrates that brands become icons not by highlighting unique features, but by addressing acute cultural contradictions with myths conveyed through advertising. He builds a new cultural branding model that revises core marketing principles, and details these principles with case studies of major brands such as Mountain Dew and ESPN.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Product Details

ISBN:
9781578517749
Subtitle:
The Principles of Cultural Branding
Author:
Holt, Douglas B
Author:
Holt, Douglas B.
Publisher:
Harvard Business School Press
Location:
Boston, Mass.
Subject:
Marketing - General
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Brand name products
Subject:
Business names
Subject:
Branding (Marketing)
Edition Description:
Includes bibliographical references and index.
Series Volume:
PRB 02-10E
Publication Date:
September 2004
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
265
Dimensions:
9.40x6.42x1.08 in. 1.24 lbs.
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