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Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+by Andrea Robinson
Synopses & Reviews
In roles that ranged from the Chief Marketing Officer of Estée Lauder to a high-level editor at Vogue, beauty industry veteran Andrea Robinson knew that cosmetic executives preyed on the insecurities of women by offering unrealistic and ineffective solutions like wrinkle creams, lifting serums, and other anti-aging products. Frustrated with companies turning a blind eye to womens changing needs, she fought for the industry to offer women makeup that emphasizes a womans natural beauty rather than covering it up.
Now, Robinson shares her decades of experience in the beauty business in this honest, no-gimmick guide, revealing how to avoid the hype at the counter, pick the right products, and apply makeup to maximize a womans own natural, signature beauty.
In Toss the Gloss, readers will learn:
Why its the right cosmetics, not expensive anti-aging skincare products, that keep women looking their youthful best
Which cosmetics and brands can do the most
Easy-to-follow, gimmick-free tips and application shortcuts that only an insider can provide
For every woman who thinks that aging is unsexy, or believes that shes invisible as soon as she turns 50, Robinson can help. With the right knowledge, a few simple tricks, and—most importantly—the right make-up, readers can transform 50-plus into forever fabulous.
"In her first book, beauty industry executive Robinson (who has served as president of Tom Ford Beauty and Ralph Lauren Fragrances, chief marketing officer of EstÃ©e Lauder, and beauty editor at Vogue) uses her experience to debunk myths and offer a straightforward, insider's perspective behind the often indecipherable potions and lotions in our medicine cabinets. Many of her tips, including when to throw out various makeup products like mascara (every three months) and cream blush (every six months), are useful for women of any age. Even though the book is targeted to readers over 50, it wouldn't be a bad idea for younger women to purchase this book as a guide for how to make better use of their makeup. How many of us wished we understood how to read the claims and lingo on product packaging or decipher ingredients such as antioxidants, retinoids, and alpha hydroxy acids? Robinson clearly and efficiently explains it all, while providing the product advice and application tips (with a nine-step guide for applying lip liner) you would expect of a woman who has devoted her life to beauty. Full-color photos. Agent: Kristyn Keene, ICM." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Forget about makeup reclaiming youth,” says Andrea Q. Robinson. Good makeup reclaims you.” Robinson, whose illustrious career has included positions such as the chief marketing officer of Estée Lauder, president of Tom Ford Beauty, beauty editor of Vogue, and president of Ralph Lauren Fragrances, is the ultimate industry insider. Now, she shares her decades of experience in this honest and straightforward guide for women fifty and over.
In Toss the Gloss, you will learn . . .
Why the right cosmetics, not anti-aging skincare, will help you look your youthful best.
How to recognize the seduction of beauty-industry tactics designed to get you to spend more money than you need to.
Gimmick-free tips and easy-to-follow shortcuts to make the most of your features.
Stylishly illustrated by Chesley McLaren, this inspiring book is a readers guide to feeling fresher, healthier, prettier, and more confident—at any age.
Forget about makeup reclaiming youth, says Andrea Q. Robinson. Good makeup reclaims you.
Robinson is the ultimate beauty industry insider. Her illustrious career included turns as president of Tom Ford Beauty, chief marketing officer of Estée Lauder, beauty editor at Vogue, and president of Ralph Laurens fragrance brand. Along the way, she was a constant champion for real women—women who wanted their natural looks enhanced, not covered up with layers of goop and gloss, and who wanted products that would preserve their beauty, not imitate someone elses fantasy version of how a woman should look.
Now, Robinson shares her decades of experience in this honest, straightforward guide for women fifty and over. She reveals tricks of the trade about skincare and makeup, and divulges the secrets to maximizing a womans authentic, signature beauty by embracing her natural features—not hiding them.
In Toss the Gloss, readers will learn:
How cosmetics companies seduce buyers into spending money on the wrong products
Why less is more when applying (the right!) cosmetics
How to enhance your features without needles and knives
With this inspiring book as a guide, readers will feel fresher, healthier, prettier, and more confident—at any age.
About the Author
Andrea Q. Robinson is known for her many leadership positions in the cosmetics industry. She directed and served as president of several of the industry's most outstanding luxury brands, including Ralph Lauren, Tom Ford, Prescriptives, Ultima II, Helena Rubenstein, Germaine Monteil, Alexandra de Markoff, and Bill Blass. She also served as Chief Marketing Officer of Estée Lauder and consulting CEO for a line of cosmetics in development for one of the world's most well-known makeup artists. Prior to her corporate positions, she was a magazine editor for Vogue, Mademoiselle, and Seventeen, where she created and reported on both beauty and fashion trends and discovered and developed several of the industry's biggest talents, including makeup master Kevyn Aucoin.
Andrea's mission in the beauty business has always been to help women look like and be themselves—only better. This concept has driven her creation of revolutionary industry trends and fostered her passionate interest in cosmetics for her generation. She has been recognized as an innovative business leader whose skill set has helped redefine the concept of beauty for the modern woman. Andrea has served on the boards of Cosmetic Executive Women and The Fashion Group International and has received multiple awards such as Cosmetic Executive Women's "Legends and Leaders" award, Womens Wear Daily's "Marketing Innovator of the Year" award, and several back-to-back FiFi awards (the Oscars of the beauty industry) for "Fragrance Star of the Year."
Andrea has two children and lives in New York City.
Chesley McLaren is a designer and illustrator whose clients include Chanel, Louis Vuitton, Ferragamo, Bergdorf Goodman, the Metropolitan Museum of Art, and The Carlyle. She is based in New York City.
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