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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement

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101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement Cover

 

Synopses & Reviews

Publisher Comments:

Ben & Jerry'¬?s has one. So do Tiffany'¬?s and Smucker'¬?s and Microsoft. It doesn'¬?t matter whether you'¬?re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company'¬?s future and, ultimately, its success. Selected from among America'¬?s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

Synopsis:

A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developing unique, enduring positioning statements.

About the Author

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

Product Details

ISBN:
9781580087612
Author:
Abrahams, Jeffrey
Publisher:
Ten Speed Press
Subject:
General
Subject:
United states
Subject:
Authorship
Subject:
Strategic planning
Subject:
Mission statements -- United States.
Subject:
Mission statements -- Authorship.
Subject:
Systems & Planning
Subject:
business, business plans
Edition Description:
Trade paper
Publication Date:
20070531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
160
Dimensions:
7.04x5.04x.39 in. .38 lbs.

Related Subjects

Business » Business Plans
Business » General
Business » History and Biographies
Business » Strategy
History and Social Science » Military » General History
Travel » General

101 Mission Statements from Top Companies: Plus Guidelines for Writing Your Own Mission Statement New Trade Paper
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Product details 160 pages Ten Speed Press - English 9781580087612 Reviews:
"Synopsis" by , A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developing unique, enduring positioning statements.
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