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The Graphic Designer's Guide to Pricing, Estimating & Budgeting

The Graphic Designer's Guide to Pricing, Estimating & Budgeting Cover

 

Synopses & Reviews

Publisher Comments:

Whether youre a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.

This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

Book News Annotation:

Williams (graphic design firm founder, author, teacher, lecturer on graphic design theory and business issues) provides useful information for beginning and experienced owners of design businesses, about achieving and increasing profitability. Topics include new trends in technology and communication, project proposals, rates, budgets, estimates, negotiations, financial management, software, and work environment. Written in a personable style to appeal to the creative professional who is mystified by the financial side of the design business.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.

About the Author

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.

Product Details

ISBN:
9781581150988
Author:
Williams, Theo Stephan
Publisher:
Allworth Press
Location:
New York
Subject:
General
Subject:
Economic aspects
Subject:
Graphic Arts
Subject:
Commercial art
Subject:
Graphic Arts - General
Subject:
ART043000
Subject:
Commercial art - Economic aspects
Subject:
Commercial art - Practice
Edition Number:
Rev. ed.
Edition Description:
Trade paper
Series Volume:
v. 75, no. 1
Publication Date:
20010701
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
208
Dimensions:
9.85 x 6.7 x .5 in .95 lb

Related Subjects

Arts and Entertainment » Art » Art Business Guides

The Graphic Designer's Guide to Pricing, Estimating & Budgeting
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$ In Stock
Product details 208 pages Allworth Press - English 9781581150988 Reviews:
"Synopsis" by , This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.
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