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$14.95
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More copies of this ISBNThis title in other editionsThe Elements of Graphic Design: Space, Unity, Page Architecture, and Typeby Alex White
Synopses & ReviewsPublisher Comments:Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the pages “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”. Book News Annotation:Writing for graphic designers, art directors, and students, White (a
seasoned graphic designer and educator) offers a method for
successful designs for maximum reader comprehension. He demonstrates
how to use scale, color, and position to guide the reader's eye
through levels of importance. Other concepts include employing white
space, using display and text type, and defining dominance in images
and text. Imaginative analogies and hundreds of illustrations help
demonstrate White's methods.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:This manual seeks to reveal the secrets of successful graphic design from the perspective of the page's "white space". Using examples from art, design and architecture, it explores the role of white space as a connection between page elements, and challenges designers to "think out of the box". Synopsis:Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the pages “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”. About the AuthorAlexander W. White is an accomplished graphic designer who has shaped the visual design of nineteen magazines and twenty identity programs and been a consultant to numerous publications, art directors, and editors. He has taught design at the Hartford Art School of the University of Hartford for fifteen years and has lectured widely on typography and design to professionals in corporations and at conferences. The author of Type in Use and How to Spec Type, he lives in New York City. . What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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