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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

by Alexander W. White

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type Cover

Synopses & Reviews

Publisher Comments:

Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between page elements is thoroughly explored. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to "think out of the box." This unique resource is guaranteed to inspire more creative and thorough thinking.

Book News Annotation:

Writing for graphic designers, art directors, and students, White (a seasoned graphic designer and educator) offers a method for successful designs for maximum reader comprehension. He demonstrates how to use scale, color, and position to guide the reader's eye through levels of importance. Other concepts include employing white space, using display and text type, and defining dominance in images and text. Imaginative analogies and hundreds of illustrations help demonstrate White's methods.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This manual seeks to reveal the secrets of successful graphic design from the perspective of the page's "white space". Using examples from art, design and architecture, it explores the role of white space as a connection between page elements, and challenges designers to "think out of the box".

Product Details

ISBN:
9781581152500
Subtitle:
Space, Unity, Page Architecture, and Type
Author:
White, Alexander W.
Author:
White, Alex W.
Author:
White, Alexander
Author:
White, Alex
Publisher:
Allworth Press
Location:
New York
Subject:
Computer Graphics - General
Subject:
Typography
Subject:
Type and type-founding
Subject:
Layout (printing)
Subject:
Graphic design
Subject:
Layout
Subject:
Graphic Arts - General
Subject:
General Technology
Subject:
Design - General
Subject:
Computer graphics
Subject:
Graphic Arts - Typography
Subject:
Graphic design (Typography)
Edition Number:
1st ed.
Edition Description:
First
Series Volume:
107-454
Publication Date:
November 2002
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
160
Dimensions:
9.20x6.18x.36 in. .82 lbs.

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