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AIGA Professional Practices in Graphic Design

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AIGA Professional Practices in Graphic Design Cover

 

Synopses & Reviews

Publisher Comments:

"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Heres the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book.

Book News Annotation:

This guide for graphic designers is now in its second edition, and includes new information on web graphics, interactive media, software and font protection, updated employment searches and retainer agreements. Editor Crawford, a noted attorney and publisher, provides graphic designers with useful information on how to run their practice from a legal standpoint, with chapters dedicated to professional relationships, negotiations, fees, contracts, employee relations, copyright and trademark issues and ethical standards. Additional resources, such as websites, design organizations and publications, are also provided. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

About the Author

Tad Crawford is an attorney, publisher, and author of Legal Guide for the Visual Artist, The Graphic Design Business Book, and Business and Legal Forms for Graphic Designers. The legal affairs editor for Communication Arts magazine, he lives in New York City.

Product Details

ISBN:
9781581155099
Author:
Crawford, Tad
Publisher:
Allworth Press
Editor:
Crawford, Tad
Author:
Crawford, Tad
Subject:
Graphic Arts - General
Subject:
General
Subject:
Graphic Arts
Subject:
Management
Subject:
Marketing
Subject:
Commercial art -- United States -- Marketing.
Subject:
Commercial art -- United States -- Management.
Subject:
ARCHITECTURE / General
Copyright:
Edition Description:
Trade paper
Publication Date:
20080631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
336
Dimensions:
9 x 6 x 6.1 in 16.4 oz

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Related Subjects

Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Reference

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