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Building Design Strategy: Using Design to Achieve Key Business Objectivesby Thomas Lockwood
Synopses & Reviews
Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of Design Management Institute have gathered wisdom from more than 25 international experts, including CEOs and presidents of major brand management firms, engineers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Motorola and Microsoft to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:
▪ building a brand image ▪ improving return on investment ▪ improving usability and sustainability ▪ increasing customer satisfaction ▪ improving development processes ▪ entering new markets ▪ discovering and eliminating bias and weakness ▪ learning to see the big picture ▪ clearing up misconceptions
Book News Annotation:
Articles from the Design Management Institute's Design Management Review and Design Management Journal are collected here, written by 23 brand managers, presidents of major design firms, and professors of design from around the world. The articles combine the authors' firsthand knowledge with case studies of corporations such as Procter & Gamble, Target, and Microsoft in order to explore the role of design as it relates to corporate strategy. The articles are in sections on creating corporate strategy and design strategy, implementing design strategy, methods and integration of design strategy, and cases. B&w photos and graphics are included on almost every page. Lockwood is president of the Design Management Institute. Walton is editor of the organization's Design Management Review. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy.
How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
About the Author
Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute's Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
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