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The Photographer's Guide to Marketing and Self-Promotion (Fourth Edition)by Maria Piscopo
Synopses & Reviews
This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.
Book News Annotation:
Written for photographers, this volume details how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the internet. It covers aspects such as general business advice, hiring agents and representatives, ethics, types of clients and marketing to them, portfolios, writing marketing plans, and selling personal work. This edition has been updated to include tips on using social media and email, creating an effective website, and 22 interviews with top photographers. Piscopo, a photographer's representative who has consulted, lectured, and written about the business of selling photography, teaches at colleges such as the Art Center College of Design in Pasadena and the Laguna College of Art and Design. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet.
About the Author
Maria Piscopo has been a photographer's representative for more than twenty years. She started her own business as a marketing representative for artists and photographers in 1978. She has consulted, lectured extensively, and written about selling photography. She teaches artists, designers, and photographers at the internationally renowned Art Center College of Design in Pasadena, California, and for Dynamic Graphics Educational Foundation. Piscopo writes print and electronic media magazine articles and columns in more than a dozen visual arts industry publications. She is also the author of Marketing & Promoting Your Work, and has a series of four videos covering the topics of her seminars and conference workshops. She lives in Costa Mesa, California.
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