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The 7 Essentials of Graphic Designby Allison Goodman
Synopses & ReviewsBook News Annotation:The graphic design approach exemplified and explained here is for advertising designers and others who want to attract attention (in contrast to the goals of book designers who strive for invisibility). So readers must sort through a cacophony of discordant typography and page design to get to the contents—but such an exercise in itself helps train the brains of those who want flash and drama in their graphic creations. Readers seeking a straight-ahead treatment of design fundamentals should look elsewhere.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:This title reduces the complexities of 2001 design work into seven basic elements: research, typography, contrast, layout, grid systems, identity design, and critique and analysis. Topics are explained through an analysis of good and bad examples, anecdotes and other instruction.
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Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
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