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Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

by

Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World Cover

 

Synopses & Reviews

Publisher Comments:

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming — even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world — women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

  • targets twenty commodities — cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more — where women's dollars can make a dramatic difference
  • provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support
  • encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all, and
  • differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."
Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Synopsis:

MacEachern argues that the best way to fight the industries that pollute the planet is to mobilize the most powerful consumer force in the world--women. If women intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world.

Synopsis:

Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;

- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;

- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and

- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

About the Author

Diane MacEachern is a bestselling environmental writer, sought-after public speaker, and founder of www.biggreenpurse.com. She has advised the U.S. Environmental Protection Agency, World Bank, World Wildlife Fund, and many other agencies and nonprofit organizations focused on protecting the planet. The author of the bestselling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth, she lives in the Washington, D.C., suburbs in the energy-efficient home that she helped design and build more than twenty years ago.

Product Details

ISBN:
9781583333037
Author:
Maceachern, Diane
Publisher:
Avery Publishing Group
Author:
McEachern, Diane
Author:
McEarchern, Diane
Subject:
Environmental Conservation & Protection - General
Subject:
Environmental Science
Subject:
Women's Studies - General
Subject:
Consumer education
Subject:
Environmental protection
Subject:
Environmental Conservation & Protection
Subject:
Environmental Studies-Environment
Copyright:
Edition Description:
Paperback / softback
Publication Date:
20080331
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
432
Dimensions:
9.24 x 7.44 x 1.1 in 1.6 lb
Age Level:
from 18

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Related Subjects

History and Social Science » Gender Studies » Womens Studies
Home and Garden » Sustainable Living » General
Science and Mathematics » Environmental Studies » Environment
Science and Mathematics » Environmental Studies » General
Science and Mathematics » Environmental Studies » Green Guides

Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World Used Trade Paper
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Product details 432 pages Avery Publishing Group - English 9781583333037 Reviews:
"Synopsis" by , MacEachern argues that the best way to fight the industries that pollute the planet is to mobilize the most powerful consumer force in the world--women. If women intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world.
"Synopsis" by ,
Read Diane McEachern's posts on the Penguin Blog.

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women.

MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

- targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;

- provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;

- encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and

- differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do? "

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