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1 Beaverton Sociology- Media

The Medium is the Massage

by

The Medium is the Massage Cover

 

Synopses & Reviews

Publisher Comments:

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, Uso pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

Synopsis:

Now more relevant than ever, as McLuhan's foresights about the impact of new media are actualized at unprecedented speeds, this text portrays technologies as an extension of man, illustrating how our senses and preceptions are altered as these devices become integral parts of our lives.

Product Details

ISBN:
9781584230700
Producer:
Agel, Jerome
Author:
Fiore, Quentin
Author:
McLuhan, Marshall
Author:
Agel, Jerome
Publisher:
Gingko Press
Location:
Corte Madera, CA
Subject:
Individual Artist
Subject:
Communication
Subject:
History
Subject:
Mass media
Subject:
Graphic Arts
Subject:
Technology and civilization
Subject:
Graphic Arts - General
Subject:
Individual Artists - General
Subject:
Communication -- Psychological aspects.
Subject:
Art - Artists
Copyright:
Series Volume:
vol. 3
Publication Date:
20010831
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
160
Dimensions:
7.04x4.24x.48 in. .47 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Business » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
Humanities » Literary Criticism » Literary and Cultural Studies

The Medium is the Massage Used Trade Paper
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Product details 160 pages Gingko Press - English 9781584230700 Reviews:
"Synopsis" by , Now more relevant than ever, as McLuhan's foresights about the impact of new media are actualized at unprecedented speeds, this text portrays technologies as an extension of man, illustrating how our senses and preceptions are altered as these devices become integral parts of our lives.
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