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Commercial Photography Handbook: Business Techniques for Professional Digital Photographers

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Commercial Photography Handbook: Business Techniques for Professional Digital Photographers Cover

 

Synopses & Reviews

Publisher Comments:

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Book News Annotation:

Following a brief history of commercial photography, a freelance photographer who has lectured at the University of Texas focuses on topics including the role of the client, finding a niche, keeping up and saving money by renting equipment, marketing strategies, ethics and standards, becoming a business entity, and pricing one's work. The guide includes numerous color images (shots of food are prominent), and resources; a companion blog is available. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

About the Author

Kirk Tuck is an award-winning advertising photographer whose clients include Dell, Elle magazine, IBM, Motorola, Pharmaco, and Time Warner. He is the author of Minimalist Lighting: Professional Techniques for Location Photography. He lives in Austin, Texas.

Product Details

ISBN:
9781584282600
Author:
Tuck, Kirk
Publisher:
Amherst Media
Subject:
Commercial
Subject:
Careers
Subject:
Photography-Photography Business
Copyright:
Edition Description:
Trade Paper
Publication Date:
20090931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
127
Dimensions:
11.00 x 8.50 in

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Related Subjects

Arts and Entertainment » Art » How To
Arts and Entertainment » Photography » Photography Business
History and Social Science » Politics » General
Religion » Comparative Religion » General

Commercial Photography Handbook: Business Techniques for Professional Digital Photographers New Trade Paper
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