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Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Futureby Sheldon Rampton
Trust Us, We're Experts! blows the lid off so-called "third party" experts, hirelings of the corporate elite's who do transnationals' bidding under the guise of independence. Every time you hear "W" say "I want to make policy based on 'sound science,'" remember the only science he is interested in is the science sponsored by the industries who put him in office. If you want proof, read this book. You should also read Toxic Sludge is Good for You and Mad Cow USA by that same pair. While you're at it read anything by Noam Chomsky, Marshall McLuhan or Michel Foucault. Those in power have the ability to frame the debate and as P. T. Barnum said, "nobody ever went broke underestimating the intelligence of the American public." Or was that Ronald Reagan? I forget.
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Book News Annotation:
The authors are affiliated with the non-profit Center for Media and Democracy, and they write and edit for the Center's quarterly, . Here they detail sneaky methods industry uses to influence public opinion through bogus experts, doctored data, and manufactured facts. They discuss examples of "perception management" and consider some characteristics of human psychology that make this kind of hard sell possible. Examples are given in biotechnology, lead exposure, cancer research, and the tobacco industry.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.
Over the past decade, corporations and public-relations firms have seized upon a remarkable new way of influencing opinion called the "third-party technique." The method is simple-just put your words into the mouth of someone who appears impartial, such as a doctor, professor, watchdog group, or an "expert" of some kind. Written with biting humor and penetrating insight, Trust Us, We're Experts! exposes the current and very effective methods of opinion manipulation practiced by the corporate powers that be.
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