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Whatever You Think, Think the Opposite

by Paul Arden

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9781591841210 ISBN10: 1591841216 All Product Details

 

Synopses & Reviews

Publisher Comments:

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

Review:

"Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)

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Product Details

ISBN:

9781591841210

Author:

Arden, Paul

Publisher:

Portfolio

Subject:

Decision Making & Problem Solving

Subject:

Success in business

Subject:

Risk-taking (Psychology)

Subject:

Personal Growth - Success

Subject:

Business Life - General

Subject:

Systems & Planning

Subject:

BUSINESS STRATEGY

Edition Description:

Paperback / softback

Publication Date:

20060331

Binding:

TRADE PAPER

Grade Level:

from 12

Language:

English

Illustrations:

Color art throughout

Pages:

144

Dimensions:

6.96x4.84x.53 in. .41 lbs.

Age Level:

from 18

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Related Subjects

Business » Business Plans
Business » Personal Skills
Business » Strategy
Health and Self-Help » Self-Help » General

Whatever You Think, Think the Opposite New Trade Paper Paul Arden

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$15.00 In Stock

Product details 144 pages Portfolio - 2006-03-00 English 9781591841210 Reviews:

"Publishers Weekly Review" by Publishers Weekly, "Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)