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Small Giants: Companies That Choose to Be Great Instead of Bigby Bo Burlingham
Synopses & Reviews
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar and Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
The bestselling author of Small Giants returns with an original guide to exiting your company successfully and gracefully
Bo Burlinghams book Small Giants became an instant classic for its original take on a common business problem—how to handle the pressure to grow. It used deeply researched entrepreneurship stories to provide fresh insight into what really makes a great small business.
Now Burlingham returns with a look at an even more common problem—how to leave your company gracefully. He interviewed dozens of owners who have sold or bequeathed their companies and distilled nine key lessons for success.
For example, Ray Pagano turned down an initial offer for his twenty-eight-year-old company that manufactured housings for security cameras in favor of making the business more efficient and profitable. The effort paid off when he sold his newly improved company at the bottom of a recession for four times the original offer.
Through stories like Paganos, Burlingham offers an inspirational and enlightening guide through one of the most stressful processes every business owner must face.
About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
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