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This title in other editions

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Cover

ISBN13: 9781591841661
ISBN10: 1591841666
Condition: Standard
Dustjacket: Standard
All Product Details

 

Synopses & Reviews

Publisher Comments:

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.

Review:

"Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of 'becoming the best in the world' an achievable proposition-all you need is to 'start doing some quitting.' The secret to 'strategic quitting' is seeking, understanding and embracing 'the Dip,' 'the long slog between starting and mastery' in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your 'Cul-de-Sac' and 'Cliff' situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that 'we fail when we get distracted by tasks we don't have the guts to quit'-makes excellent sense of an often-difficult career move." Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).

Synopsis:

Finally available in bookstores, Seth Godins cult classic on the future of marketing

For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.

 

The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal.  The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.

 

In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.

 

People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.

Synopsis:

Every new project or career starts out exciting and fun. Then it gets hard and less fun, until it hits a low point - and at that point you have to figure out if you're in a dip or at a dead-end. THE DIP is the very first book to provide a look at how the market expects you to quit and what to do about it.

About the Author

Seth Godin is the author of the bestsellers Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big, among other books. He is also the editor of The Big Moo, the founder and CEO of Squidoo, and one of the most popular business bloggers in the world.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Taylor, November 4, 2009 (view all comments by Taylor)
This proved to be a very useful read, because it spells out the necessity of determining when you should quit something and when you should pursue it. It's a short book, but you will want to take your time and think about what the author suggests, especially because quitting is so foreign to us. However by spending some time looking at what you are doing and if it's something you can really commit to, you can save yourself a lot of time, money, and effort. I wish I had read this before before I embarked on my ph.d program years ago. It certainly would've saved me a lot of time and effort. In anycase, I highly recommend reading this book, as it will help you prioritize what really matters in your life.
Was this comment helpful? | Yes | No

Product Details

ISBN:
9781591841661
Author:
Godin, Seth
Publisher:
Portfolio
Illustrator:
MacLeod, Hugh
Subject:
Motivational
Subject:
Skills
Subject:
Time management
Subject:
Success in business
Subject:
Success
Subject:
Personal Growth - Success
Subject:
Business Life - Inspirational
Subject:
Self-Help : General
Subject:
Marketing - General
Copyright:
Edition Description:
Hardback
Publication Date:
20070531
Binding:
HARDCOVER
Grade Level:
from 12
Language:
English
Illustrations:
, Y
Pages:
96
Dimensions:
7 x 5 in 1 lb
Age Level:
from 18

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Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Personal Skills
Business » Time Management
Business » Writing
Health and Self-Help » Self-Help » General

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Used Hardcover
0 stars - 0 reviews
$8.95 In Stock
Product details 96 pages Portfolio - English 9781591841661 Reviews:
"Publishers Weekly Review" by , "Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of 'becoming the best in the world' an achievable proposition-all you need is to 'start doing some quitting.' The secret to 'strategic quitting' is seeking, understanding and embracing 'the Dip,' 'the long slog between starting and mastery' in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your 'Cul-de-Sac' and 'Cliff' situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that 'we fail when we get distracted by tasks we don't have the guts to quit'-makes excellent sense of an often-difficult career move." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , A little book with a big idea, "The Dip" reveals that the system is stacked against the people who don't know when to quit (and when to stick).
"Synopsis" by ,
Finally available in bookstores, Seth Godins cult classic on the future of marketing

For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.

 

The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal.  The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.

 

In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.

 

People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.

"Synopsis" by , Every new project or career starts out exciting and fun. Then it gets hard and less fun, until it hits a low point - and at that point you have to figure out if you're in a dip or at a dead-end. THE DIP is the very first book to provide a look at how the market expects you to quit and what to do about it.
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