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Tribes: We Need You to Lead Usby Seth Godin
Synopses & Reviews
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about.
You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face.
You know about the way it feels to go back to the church where you grew up.
You know about the real power of a brand.
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have.
The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes — and created shortage of people to lead them. This is the growth industry of our time.
Tribes (the book) will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
If you keep reading Seth's blog, you'll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details.
Are you on the bus?
"Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, 'tribes' are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. 'Change isn't made by asking permission,' Godin says. 'Change is made by asking forgiveness, later.' That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job." Publishers Weekly (Copyright Reed Business Information, Inc.)
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.
You can't sell it outside if you can't sell it inside
You want maximum business performance? Look under the hood and youand#8217;ll find your employee culture: it is the power that drives the enterprise engine. To harness that rumbling power youand#8217;ve got to solve the mystery of what an employee culture actually is, how it operates and how to move it forward. These are the keys that this book will put right in your hands.
Renowned business culture expert Stan Slap knows the difference between understanding your employees and understanding your employee culture. The distinction isnand#8217;t semantics; itand#8217;s the key to whether your strategies will succeed or fail. This myth-busting book reveals why an employee culture is an independent organism with its own rules, beliefs, and motivationsand#151;and the power to make or break any management plan (and any manager right along with it).
Slap shows you how to get whatever you want from your employee culture, whether itand#8217;s improved accountability, innovation, flexibility, resilience, energy, loyalty, or trust. Along the way he solves mysteries that have puzzled managers since the first Mesopotamian farmer hired some help, including:
Why does an employee culture really resist change?
What does it care about more than money?
Why does it respond to leadership differently than to management?
How does it talk to itself, and what does it mean when it wonand#8217;t talk to you?
Why are company values the most dangerous threat to gaining its trust?
If you have a wonderful employee culture, this book will help you scale it. If you have a troubled employee culture, this book will help you fix it. If you have an employee culture under pressure, this book will help you ease it. If you have a new employee culture, this book will help you shape it. And if you are investing in a company, this book will help you protect your greatest purchasable asset.
Under the Hood is informed by immaculate research, including surveys of more than 15,000 employees from companies the world over. Itand#8217;s packed with original tactics that have driven performance for many organizations and countless managers. And it includes jaw-dropping inside stories of employee cultures from the likes of Samsung, Oracle, Progressive, CNN during wartime, Paul McCartneyand#8217;s band, and the Super Bowl film crew.
Itand#8217;s all delivered in classic Stan Slap style: profound and provocative, heartfelt and often hysterical. This is not simply a management book; it is the business case for humanity. Management advice doesnand#8217;t get realer or more important than this.
and#147;You canand#8217;t sell it outside if you canand#8217;t sell it inside,and#8221; says bestselling author Stan Slap in this groundbreaking book about employee culture. Culture is the most overused but least understood concept in business. It can make or break any management planand#151;and any manager right along with it.
This deeply researched book reveals why an employee culture is an entirely separate organism living within a company, with its own purpose and priorities. It exists to protect itself, and it canand#8217;t be bluffed, bribed, or bullied into dependably doing anything. So how do you keep your employee culture energized and open to change in a way that doesnand#8217;t bankrupt the company? How do you protect your organization when the culture is most vulnerableand#151;during mergers, fast growth, and under extraordinary pressure?
Slapand#8217;s answers include more than fifty action steps that are immediately applicable by any company and every manager. He also features the real stories of firms like Google and Samsung, intimate interviews with famed CEOs, and wild insights from unique employee cultures, including the film crew of the Super Bowl and Paul McCartneyand#8217;s band.
Like Slapand#8217;s previous bestseller, Bury My Heart at Conference Room B, this book is provocative, irreverent, heartfelt, and often very funny.
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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