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Ignore Everybody: And 39 Other Keys to Creativity


Ignore Everybody: And 39 Other Keys to Creativity Cover

ISBN13: 9781591842590
ISBN10: 159184259x
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

Publisher Comments:

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - - and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.

* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.

* Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

* The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.


The author of the acclaimed blog GapingVoid and the e-book "How to Be Creative" has expanded his thoughts about unleashing creativity in a world that often thwarts it. Original cartoons throughout.

About the Author

Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, "How to be Creative." He also lectures and consults on Web 2.0 and its impact on business.

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Terry Oliver, June 18, 2009 (view all comments by Terry Oliver)
I'm getting my copy tomorrow. I've followed Hugh for years on gapingvoid and benefitted immensely from the wisdom on the back of a business card (oh yeah and around it as well). My copy will be passed around to some portland execs the minute I'm finished.
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Product Details

Macleod, Hugh
MacLeod, Hugh
Advertising cards
Business cards.
Business Life - General
Business Writing
Edition Description:
Publication Date:
Grade Level:
from 12
8.12x6.06x.69 in. .63 lbs.
Age Level:

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Business » General
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Ignore Everybody: And 39 Other Keys to Creativity Used Hardcover
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Product details 176 pages Portfolio - English 9781591842590 Reviews:
"Synopsis" by , The author of the acclaimed blog GapingVoid and the e-book "How to Be Creative" has expanded his thoughts about unleashing creativity in a world that often thwarts it. Original cartoons throughout.
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